Marketing your business is a fun way to be creative and show your brand personality. However, as with starting a business, marketing takes time, money, and preparation. One best practice for any business owner to stay on schedule and on budget is to write a comprehensive marketing plan, which can be used as a roadmap to drive your marketing endeavors.

Join us via Zoom to learn how to structure and complete a comprehensive marketing plan. During this webinar, we will go over the Wilkes SBDC marketing plan template, covering each section and its importance within your business. Following the webinar, you will receive our template for you to utilize on your own.

This webinar will cover the following:

• SBDC history
• The importance of a marketing plan
• Marketing goals
• Market research
• Defining your strategy
• Measurements & tactics
• An overview of the Wilkes SBDC marketing plan template