In this introductory course, we will discuss setting up a Facebook and Instagram business profile, how to schedule posts and stories, and how to engage your customers through this visual platform.

Attendees will be able to:

• Craft an effective Facebook & Instagram profile
• Learn how to make their business stand out on social media
• Write compelling Instagram captions
• Create content that resonates with their audience

Target Audience:

• Facebook or Instagram Beginners
• Small Businesses Seeking New Marketing Outlets
• Businesses with visually engaging products/content

Cassie is a Marketing Specialist with the Temple University and the University of Pittsburgh Small Business Development Center. She assists clients with SEO, Social Media marketing and digital services. She earned a B.A. in Business Administration from Texas A & M University and an MBA from Duquesne University. Cassie also worked in property management where she trained sales and marketing teams on how to advertise and match people with their perfect home.