Where do you find your next customer globally?  Finding a qualified international agent or distributor is the key to enter foreign markets. International negotiation, management of foreign sales agreement and solidify an export market strategy will increase your market internationally.

What will be covered:

• Market Penetration Considerations – Evaluating industry trade shows, participate in trade missions, attend your industry conferences. 
• Find Candidates for Foreign Representation and Distribution Agreements.  Developing Overseas Representatives.
• International Contracts: Type of language, obtaining legal counsel, escape clause, sales territory, accountability measures.
• Pros/cons of exclusive vs. non-exclusive representation, selecting, screening, motivating international reps/best practices when working with international reps.

Industry leaders in trade will provide practical advice on the best way to identify, screen, and qualify global partners/distributors.  They will share examples of “what to do” and “what not to do” when finding partners, strategies for the steps of creating global partnerships, and practical website links. 

This webinar will be provided Widener University SBDC, Penn State SBDC, and Wilkes University SBDC. Partners: US Commercial Service in Philadelphia, the PA-REN (World Trade Center) and SBA Export Financing.