Intellectual Property & The Internet [SBDC CoE]
December 1 @ 10:00 am - 11:00 amFree
Although everyone knows that their brand is the backbone of their business, few people fully understand the practical steps needed to protect their brand. This session explains what a trademark is (and what it is not). The speaker will describe some of the mistakes she most commonly encountered in IOT-related applications during years of reviewing trademark applications at the U.S. Patent and Trademark Office.
No prior knowledge of trademark law or the application process is necessary.