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Marketing 101: Master Your Messaging

January 20 @ 12:00 pm - 1:30 pm

Marketing 101: Master Your Messaging
Crafting a Unique Selling Proposition to help set your business apart from the competition

 

Are you crystal clear about why your business is unique and who you serve best?  Can you concisely explain why someone should choose your business over another?

If you cannot answer with a confident ‘yes’, this workshop is for you!  Join us for a 90 minute, interactive session where you will craft a USP (Unique Selling Proposition) statement to help set your business apart from the competition.  

During the session, participants will:

  • Complete a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

  • Develop their business story to direct their messaging

  • Create a clear, concise value statement for their business

This is an INTERACTIVE webinar.  Multi-tasking is discouraged – please be prepared to participate in breakout sessions via Zoom rooms with your peers.  Participants will give and receive feedback around the value statements created during the session.

Presenters: Ian Proud, Bucknell SBDC Engineering Innovation Manager and Amber Guerrero, Bucknell SBDC Business Consultant

 

Details

Date:
January 20
Time:
12:00 pm - 1:30 pm
View Event Website

Venue

Webinar
United States

Organizer

Shelley Gadoury
Phone:
(570) 577-1249
Email:
sgadoury@bucknell.edu
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