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Marketing 101: What is a Marketing Plan and How to Write One (Webinar)

January 19 @ 12:00 pm - 1:00 pm

Marketing 101: What is a Marketing Plan and How to Write One (Webinar)

A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn’t have to be complicated in order to work.

This webinar will cover the basic components of a marketing plan that should be the basis for your marketing activities. You will walk away with answers to questions such as:

  • Why should I create a marketing plan?
  • What should my marketing plan include?
  • What are the benefits of having a marketing plan?

Attendees will also receive an example marketing plan at the conclusion of the session.

“Marketing 101: What is a Marketing Plan and How to Write One” is the second in a two-part series. “Marketing 101: What is a Target Market and How to Determine Yours” will be held on Wednesday, 1/12/22 from 12:00 p.m. to 1:00 p.m. Register for that session here: https://pasbdc.ecenterdirect.com/events/29054 

Details

Date:
January 19
Time:
12:00 pm - 1:00 pm
View Event Website

Venue

Webinar
United States

Organizer

The University of Scranton SBDC
Phone:
(570) 941-7588
Email:
sbdc@scranton.edu
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