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Marketing on a Shoestring
September 19 @ 11:00 am - 12:00 pmFree
Getting your business online is one thing, making sure the content is engaging and actionable is another. Now, more than ever, businesses need to have a strong brand and web presence. Doing so can seem overwhelming, from a time and monetary perspective. This webinar will go over tips and tricks to marketing online that cost $0! We will go over no-cost solutions to help you create and diversify your marketing, such as Canva, Unsplash, Bit.ly, and a few other free programs.
Attendees will be able to:
-Recognize no-cost tools to help them grow their marketing
– Take a deeper dive into Canva and create their own marketing content
– Learn how to apply these tools to their own marketing techniques
– Diversity their offerings and create a strong online presence
– Startup businesses and marketing beginners
– Established businesses looking to diversity their marketing
– Individuals new to business marketing and design
About the speaker:
Janice Crile is the program manager for the Pennsylvania Digital Transformation and eCommerce Program at Temple University. Janice has a passion for digital marketing and professional sales. Wanting to share her expertise with small businesses, she joined the Small Business Development Center at Temple University and the University of Pittsburgh as a marketing management consultant.
Janice held various leadership positions throughout her career, including Director of Graduate Programs in Business Administration with Waynesburg University. Before academia, Janice worked as a print journalist and then moved to the business side of media. Janice was the Retail Advertising Director and National Sales Manager for the Pittsburgh Post-Gazette, leading a team of sales professionals.
Janice holds an MBA from Waynesburg University, an undergraduate degree in Journalism from West Virginia University, and a master’s certificate in integrated marketing communications.