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Master Your Digital Strategy by Serving Before Selling [SBDC-CoE]
May 18 @ 12:00 pm - 1:30 pm
Master Your Digital Strategy by Serving Before Selling
The worst thing you can do as a business owner is to annoy your ideal client by giving them information that they don’t need. But how do you provide value in a digital ecosphere with so much noise? You must find a way to serve before you sell.
In this workshop you will learn:
The difference between serving and selling
How to identify your ideal client
Determining the best digital strategy to convert more sales
You will leave this workshop with a roadmap that defines the exact digital strategies you need to serve your prospects so they will buy more from you long-term.
Small businesses looking to increase their online presence
Businesses looking to make Digital Marketing work for them
Beginner to intermediate web users with some social media or website presence
Weslyene Greer of Transformed Sales and Curt Anderson, of B2Btail, will be presenting this workshop.
With 15 years in sales and leadership, Wesleyne Greer understands the challenges of being at the top of her game. Having managed multi-million dollar teams, Wesleyne marries her love for sales and her passion for coaching at Transform Sales . She has a strong track record for driving revenue through sales, marketing, and ongoing customer support. This has earned her numerous accolades, including multiple “sales team of the year” and “sales excellence” awards.
Curt founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Since selling that company, Curt has served as an eCommerce consultant targeting manufacturers including spending 4 years at the New York Small Business Development Center (SBDC). Curt is the author of “Stop Being the Best Kept Secret” and founder of B2Btail.com, an eCommerce resource guides for manufacturers.