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Pricing During Inflation & New Product Launch

August 16 @ 12:00 pm - 1:00 pm

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Every business has unique pricing problems, yet there are general concepts that apply to almost every company. Pricing is the most powerful lever businesses have, yet so few people understand it. Businesses who understand and use the power of pricing are much more profitable.

Mark Stiving, Chief Pricing Educator, has more than 25 years leading, coaching, and educating businesses through the lens of pricing, a radically different approach from other business experts. Mark has driven company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. He started and sold three companies, improving his championship pricing skills in each one. Mark’s passion is teaching the power of pricing. He evangelizes pricing at major conferences and has conducted over 400 days of corporate training around the globe. Mark also writes about pricing and value. His first book, Impact Pricing: Your Blueprint for Driving Profits, his second book, Win Keep Grow: How to price and package to accelerate your subscription business, and his third book, Selling Value: How to Win More Deals at Higher Prices. 

Mark will bring his experience to this one-hour livestream and explain some basic pricing fundamentals clearly, in an understandable way that makes application and implementation more likely.



United States


Penn State SBDC
(814) 865-6278
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