To establish a consistent and compelling virtual and physical presence, it is essential for small businesses to establish a well-defined brand. In this two-part, hands on workshop, we will delve into the elements of a strong brand identity and help you craft a brand that reflects your business’ unique voice and resonates with your target clients.  

During part one, a 45-minute, virtual training, we will cover: 

• The elements of a strong brand identity and how to craft one that captures the essence of your business, articulates your vision, and resonates with your target clients  

• The elements of a brand kit and how to create a brand style guide that ensures consistency across digital channels, including website, social media, and other marketing materials 

• Tools that can help you design and articulate your brand efficiently and effectively 

During part-two, a follow-up workshop on either March 29 (State College) or March 30 (Bellefonte), facilitators will guide attendees through the process of developing a vision board that captures the essence of your business so you can market your business authentically, consistently, and in a way that resonates with your target audience. Attendance at the follow-up session is not required, but encouraged to apply the concepts taught in the virtual training. 

This is the first session in our 10-part marketing series that is designed to guide entrepreneurs through the process of successfully marketing a small business. Training sessions will be offered live and on-demand. Workshop sessions will be offered live, but guided exercises will be provided to those who are unable to attend.