To establish a consistent and compelling virtual and physical presence, it is essential for small businesses to establish a well-defined brand. In this two-part, hands-on workshop, we will delve into the elements of a strong brand identity and help you craft a brand that reflects your business’s unique voice and resonates with your target clients.

During the 1-hour, virtual training, we will cover:

• The elements of a strong brand identity and how to craft one that captures the essence of your business articulates your vision, and resonates with your target clients
• The elements of a brand kit and how to create a brand style guide that ensures consistency across digital channels, including website, social media, and other marketing materials
• Tools that can help you design and articulate your brand efficiently and effectively

This is the first session in our 10-part marketing series that is designed to guide entrepreneurs through the process of successfully marketing a small business. Training sessions will be offered as a pre-recording with the opportunity to ask live questions throughout with a Penn State SBDC business consultant.