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The Digital Marketing Blueprint Series: Creating Engaging Social Media Content

July 25 @ 12:00 pm - 1:00 pm

The Digital Marketing Blueprint Series

This 1-hour virtual workshop is designed to equip small business owners with the knowledge and practical insights necessary to develop an effective social media content strategy that drives engagement and business growth.


During the session, SBDC Business Consultant Elizabeth Fegert is joined by Ellen Mattis of Hello Social Co. to share strategies for creating compelling content that resonates with your unique target audience.


Attendees will learn: 

  • How to determine goals for content and align specific content with business goals
  • How to analyze audience demographics, interests, and online behavior then tailor content to communicate your message more effectively
  • Which content types (images, videos, livestreams, stories, and highlights) can best showcase your brand and engage your audience
  • How to source relevant and engaging content ideas
  • Best practices for posting, including copy, content, and timeline considerations
  • Social media scheduling tools and how they can streamline your strategy
  • Considerations for paid social media advertising campaigns

Throughout the workshop, we’ll showcase examples of businesses effectively implementing social media content strategies, giving you inspiration and practical ideas to apply to your own small business.

Don’t miss this opportunity to develop a solid foundation for your own social media content strategy


This is the fifth session in our 10-part Blueprint marketing series, which is designed to guide entrepreneurs through the process of successfully marketing a small business. Training sessions will be offered as a pre-recording with the opportunity to ask live questions throughout with a Penn State SBDC business consultant.


United States


Penn State SBDC
(814) 863-4293
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