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Tik Tok 101 for Small Business (Evening Session)
January 18 @ 7:00 pm - 8:00 pm
While the largest demographic of TikTok users are young adults, the platform is not just a fad for Gen Z. Businesses need to take TikTok seriously because it is one of the fastest-growing social media platforms globally, and an advertising haven for businesses to reach and engage their audience. To be successful on TikTok, you do not need a huge creative marketing team to generate fun video content your audience will watch. All you need is a phone, the TikTok app, and a drive to try something new.
Businesses that thrive the most on TikTok post fun, lighthearted, and visually pleasing videos that follow popular trends. In this TikTok presentation, we will talk about why your brand should be on TikTok, walk through the steps of setting up a business TikTok account, and learn how to showcase your product or service in a lighthearted way.
- Discover why businesses should be active on TikTok and how it can enhance your other social media accounts.
- Get practical steps for setting up your account, knowing what to post, when to post, and how to engage your audience.
- Learn about advanced TikTok strategies that include paid advertisements, partnership idea, and more.
Presenter: Timothy Dowhower, Marketing Director at Susquehanna River Valley Visitors Bureau is a brand strategist and content creator who helps businesses and entrepreneurs grow their influence through social media.