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SUMMARY:First Monday Lunch & Learn | Before You Market: Know Your Numbers
DESCRIPTION:Before You Market: Know Your Numbers | Understanding Revenue\, Costs\, Pricing\, and Marketing Budgets \n \nEveryone wants to talk marketing tactics\, but before we discuss websites\, social media\, or advertising\, let’s make sure your numbers make sense. \n \nIn this session\, we’ll take a practical look at revenue\, direct costs\, overhead expenses\, and pricing. You’ll learn how these key financial metrics work together and why understanding them is essential before setting a marketing budget. \n \nWe’ll then explore how marketing fits into the bigger financial picture\, including how much businesses typically spend on marketing\, how to determine what’s right for your business\, and how to know whether your marketing efforts are actually paying off. \n \nIf you’ve ever wondered “Can I afford this?” or “How much should I be spending on marketing?” this session is for you.
URL:https://business.pa.gov/event/first-monday-lunch-learn-before-you-market-know-your-numbers/
LOCATION:Webinar\, United States
CATEGORIES:Accounting/Budget
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/06/image_32B83244-178A-4801-8243-4A42AB653DC2.png
ORGANIZER;CN="Amber%20Guerrero":MAILTO:a.guerrero@bucknell.edu
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DTSTART;TZID=America/New_York:20260708T120000
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UID:120905-1783512000-1783515600@business.pa.gov
SUMMARY:2026 PA Tax Series: Sales Tax Basics
DESCRIPTION:Your business is set up and ready to go. Before you make those first sales\, you need to have a basic knowledge of Pennsylvania sales tax: Who needs to be registered to collect? What items are taxable? When does sales tax need to be charged? Where do I file and pay? How do I keep proper records? You will also learn about exemptions\, use tax\, and resources to help you every step of the way as your business grows. Presenter: Representative from the PA Department of Revenue
URL:https://business.pa.gov/event/2026-pa-tax-series-sales-tax-basics-2/
LOCATION:Webinar\, United States
CATEGORIES:Accounting/Budget
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/06/image_9108F829-5438-4B3E-B068-D943D847CDC8.png
ORGANIZER;CN="Cindy%20Nellis":MAILTO:cnellis@clarion.edu
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