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DTSTART;TZID=America/New_York:20260211T120000
DTEND;TZID=America/New_York:20260211T130000
DTSTAMP:20260608T000301
CREATED:20260126T145222Z
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UID:117817-1770811200-1770814800@business.pa.gov
SUMMARY:Writing Your Business Plan - Marketing & Market Research
DESCRIPTION:Learn how to define your target market and clearly communicate your value. We’ll cover market research basics\, competitive analysis\, and how to turn insights into a compelling marketing strategy that shows lenders\, investors\, and partners you understand your audience and your industry. \n \nUsing some of our market research tools\, we will show you how to sort through the loads of research and find meaningful insights
URL:https://business.pa.gov/event/writing-your-business-plan-marketing-market-research/
LOCATION:Webinar\, United States
CATEGORIES:Business Plan
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/01/image_2B529CA9-8395-41F5-BB42-D3AECC74487A.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T180000
DTEND;TZID=America/New_York:20260204T193000
DTSTAMP:20260608T000301
CREATED:20260126T145138Z
LAST-MODIFIED:20260126T160628Z
UID:117773-1770228000-1770233400@business.pa.gov
SUMMARY:First Steps: Mapping the Business Concept  [Start-Up Essentials]
DESCRIPTION:Are you thinking about launching a small business? Not sure what is involved? Unsure if you have a viable business idea? Join this introductory presentation to break down the nuts and bolts of what is needed to start a business. \n \nAttendees will be able to:– Recognize steps to starting a business– Utilize a business concept analysis to understand the viability of their business concept– Understand differing legal structures– Learn how to decide if starting a business is right for you! \n \nTarget Audience:– Start-up businesses– Individuals in the ideation and research stages– Individuals preparing to launch their business– Intermediate businesses looking for refreshers \n \nPresenter: Gregory Maughan \n \nGregory Maughan is a Temple SBDC Consultant and Fox School of Business Adjunct Faculty member. Gregory has over 20 years of small business ownership experience in arts & entertainment\, hospitality\, and consulting. He has worked in his businesses as both a day-to-day operator and passive owner. With the SBDC Gregory provides consulting to pre-venture\, start-up\, and continuing businesses in a variety of areas including business formation\, market research\, financial modeling\, pricing\, and strategic planning. In addition\, he advises clients in areas where he holds specific certifications: process improvement (Six Sigma Black Belt)\, and human resources (SHRM-SCP).Outside of his work life\, Gregory currently serves on the boards of Candlelight Theatre and Episcopal Diocese of Pennsylvania – and has previously served on the boards of Leadership Philadelphia\, Church of the Holy Trinity\, Detroit Creativity Project\, and Young America PAC. Gregory earned his BA and Master of Public Administration degrees at the University of Pennsylvania.
URL:https://business.pa.gov/event/first-steps-mapping-the-business-concept-start-up-essentials-2/
LOCATION:Webinar\, United States
CATEGORIES:Business Plan
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/01/image_B4DE2273-82CC-49DB-85EC-E7259AAC77F9.png
ORGANIZER;CN="Temple%20SBDC":MAILTO:sbdc@temple.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T120000
DTEND;TZID=America/New_York:20260204T130000
DTSTAMP:20260608T000301
CREATED:20260126T145133Z
LAST-MODIFIED:20260127T131757Z
UID:117769-1770206400-1770210000@business.pa.gov
SUMMARY:Writing Your Business Plan - Intro to the Essentials
DESCRIPTION:Get a clear\, confidence-building overview of what a business plan is and why it matters. This session breaks down each major section\, how they work together\, and how a strong plan can guide decisions\, attract funding\, and support long-term growth. \nRegistration Policies:\nRegistration and Fees: Payment of seminar fees may be made by check\, money order or credit card. Payment must be received to guarantee your space in an event. \nRefund Policy: If you wish to request a refund\, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled\, all fees will be returned. \nSpecial Accommodations: In accordance with the American Disabilities Act and state law\, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.
URL:https://business.pa.gov/event/writing-your-business-plan-intro-to-the-essentials/
LOCATION:Webinar\, United States
CATEGORIES:Business Plan
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/01/image_8F62A49E-38FC-49FD-AEDA-457174E4009C.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260122T120000
DTEND;TZID=America/New_York:20260122T130000
DTSTAMP:20260608T000301
CREATED:20251226T142602Z
LAST-MODIFIED:20251226T163705Z
UID:117465-1769083200-1769086800@business.pa.gov
SUMMARY:Creating Your Business Pitch
DESCRIPTION:Do you feel comfortable talking about your business? Would you like to develop your “pitch”? Join this workshop to hone your idea and create your own Pitch Deck! This is a great first step to developing your business plan. \n \nPresenter: Mark Tucker \n \nMark Tucker\, a Start-Up Consultant at Temple SBDC\, will be presenting this webinar. Mark has over 30 years of executive-level experience in the business\, real-estate\, and academic sectors\, using his background in sales and business plan development to assist small businesses enhance their capacity for strategic growth. He comes to Temple with a specific knowledge base and skill set to provide consulting and technical assistance to entrepreneurs and new enterprises in the Delaware Valley. Mark has served in leadership roles in the healthcare\, retail and real estate industries. Most recently\, his philanthropic endeavors have seen him partner with Germantown Friends School and Saint Christopher’s Hospital for Children. Mark received his B.A. from Widener University and received certification in minority business development from Tuck School of Business.
URL:https://business.pa.gov/event/creating-your-business-pitch-2/
LOCATION:Webinar\, United States
CATEGORIES:Business Plan
ORGANIZER;CN="Temple%20SBDC":MAILTO:sbdc@temple.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T180000
DTEND;TZID=America/New_York:20260115T190000
DTSTAMP:20260608T000301
CREATED:20260107T162048Z
LAST-MODIFIED:20260107T162710Z
UID:117707-1768500000-1768503600@business.pa.gov
SUMMARY:Business Model Canvas - Map Your Path to Success
DESCRIPTION:Running a business is exciting—but it can also be overwhelming. Where do you start? How do you keep it all connected? \n \nThe Business Model Canvas (BMC) is your answer. In this webinar\, you’ll learn how to map your entire business on a single page—customers\, products\, revenue\, and the systems that make it work. The BMC is simple\, visual\, and practical\, giving you a clear snapshot you can use to plan\, test\, and grow. \n \nThis session will be lead by SCORE mentor of Chester/Delaware County\, George Hall. George brings over 20 years of leadership experience across organizations like Disney\, SAP\, the University of Pennsylvania\, and Bristol-Myers Squibb. He’s also served as a Board Member for the American Cancer Society\, reflecting his commitment to community service.
URL:https://business.pa.gov/event/business-model-canvas-map-your-path-to-success-01-15-2026/
LOCATION:Webinar\, United States
CATEGORIES:Business Plan
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/01/image_269954E0-BCAF-4AAF-ACB1-EEE5C5CA0374.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260114T083000
DTEND;TZID=America/New_York:20260114T100000
DTSTAMP:20260608T000301
CREATED:20251226T141957Z
LAST-MODIFIED:20251226T153726Z
UID:117433-1768379400-1768384800@business.pa.gov
SUMMARY:First Steps: Concept to Plan  [Start-Up Essentials]
DESCRIPTION:Do you have a business concept in mind but aren’t sure of the next steps? This presentation is all about turning that concept into a concrete plan\, and we’ll discuss details around revenue streams\, market research\, industry research\, competitive analysis\, and more. This is a great follow up to our Business 101 class\, but you can also jump right in. \n \nAttendees will be able to:-Utilize market research and business planning tools to prepare their business feasibility plan-Identify their start up costs and business funding needs-Understand different funding options \n \nTarget Audience:– Start-up businesses– Individuals in the ideation and research stages– Individuals preparing to launch their business– Intermediate businesses looking for refreshers \n \nPresenter: Isabel Krome \n \nIsabel Krome joined Temple Small Business Development Center as a Business Consultant in 2021. She is particularly passionate about supporting female and LGBT+ business owners and has helped to launch and grow many businesses over the years\, including professional service providers\, creative professionals\, daycare businesses\, cleaning companies\, and eCommerce businesses. \n \nIsabel has over a decade of small business development experience. Her work has been wide-ranging\, including business model planning\, market research\, AI implementation\, business formalization\, accessing capital\, strategic planning\, diversity certifications\, and more.
URL:https://business.pa.gov/event/first-steps-concept-to-plan-start-up-essentials/
LOCATION:Webinar\, United States
CATEGORIES:Business Plan
ORGANIZER;CN="Temple%20SBDC":MAILTO:sbdc@temple.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260113T120000
DTEND;TZID=America/New_York:20260113T130000
DTSTAMP:20260608T000301
CREATED:20251226T141957Z
LAST-MODIFIED:20251226T153442Z
UID:117431-1768305600-1768309200@business.pa.gov
SUMMARY:Funding Foundations: How to Build a Business That Lenders Will Trust
DESCRIPTION:Funding Foundations: How to Build a Business That Lenders Will Trust \nStarting a business is exhilarating but it’s also the perfect time to build strong financial habits that will open doors\, not close them. Getting funding isn’t just about having a great idea\, it’s about building a business lenders believe in. Join the Temple SBDC and a panel of experienced lenders as we uncover the early-stage mistakes that can prevent your business from qualifying for loans down the road. Learn what lenders look for in financials\, credit history\, and business planning so you can set your startup on the path to long-term financial success. \nLearning Objectives:• Understand the key factors lenders evaluate when reviewing loan applications.• Identify common startup mistakes that reduce funding eligibility.• Learn practical strategies to strengthen your business’s financial foundation.• Discover how to start building a strong relationship with lenders early on. \nWho Should Attend?• Entrepreneurs in business less than one year• New business owners wondering what lenders look for• Anyone who wants to get their financial foundation right from the start• Business owners interested in positioning themselves for future growth and financing• Don’t let early mistakes limit your future opportunities. Register today and build the financial practices that get you funded. \n \nPanelist \n \nBryant Keal – EntreWorksA Philadelphia native\, graduate student at Eastern University\, and small business owner\, Bryant brings a strong background in small business development\, entrepreneurship\, and community engagement to his role as Loan Officer. With hands-on experience as both a business owner and mentor\, he is passionate about helping entrepreneurs access the resources and capital they need to grow. At Entrepreneur Works\, Bryant focuses on guiding clients through the loan process\, building community relationships\, and ensuring every borrower feels supported from application to success. \n \nRay Haden – Temple SBDCAlthough Ray joined the Temple SBDC in 2025\, he actually started his career with the SBDC network at Wilkes University SBDC where he was employed as a business consultant and capital acquisition specialist. More recently\, he worked in Lewisburg\, Pennsylvania at Bucknell SBDC. Ray’s background is in government finance; part of his work involves assisting clients with the processes related to federal\, state\, and local financing opportunities. All told\, Ray possesses approximately eight years’ experience as a business consultant with the PA SBDC network. In 2024\, he also received national recognition as the Pennsylvania State Star. The award is given to SBDC professionals who demonstrate exemplary performance\, make significant contributions to their networks\, and are deeply committed to the success of America’s small businesses. \n \nAside from his work as a business consultant\, Ray is an enthusiastic musician and a (somewhat less enthusiastic) runner. Self-identified as a life-long learner\, Ray earned his Bachelor of Arts Degrees in Political Science and Spanish from King’s College\, his Master of Business Administration from Bloomsburg University\, and his Doctor of Education from Wilkes University. \n \nThomas Dowling – Pursuit \n \nTom Dowling is the VP of Business Development for Pursuit\, serving Eastern Pennsylvania and Southern New Jersey. In this role\, he supports small businesses of all sizes through a broad range of credit programs and collaboration with funding partners such as banks\, credit unions\, and economic development organizations. Pursuit complements existing lending solutions by helping meet the financing needs of the small business community through a variety of in-house\, state\, and federal programs.Tom has worked in the banking industry for over 30 years\, focusing almost exclusively on serving the credit needs of small businesses in Pennsylvania and New Jersey. At Pursuit\, he leverages the organization’s 70+ years of experience\, history\, and technology to deliver meaningful financing solutions to small businesses across the region.
URL:https://business.pa.gov/event/funding-foundations-how-to-build-a-business-that-lenders-will-trust/
LOCATION:Webinar\, United States
CATEGORIES:Business Plan
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/12/image_5236D34F-DD37-4FF2-B614-5EC546C4C261.png
ORGANIZER;CN="Temple%20SBDC":MAILTO:sbdc@temple.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260107T083000
DTEND;TZID=America/New_York:20260107T100000
DTSTAMP:20260608T000301
CREATED:20251226T141749Z
LAST-MODIFIED:20251226T151620Z
UID:117413-1767774600-1767780000@business.pa.gov
SUMMARY:First Steps: Mapping the Business Concept  [Start-Up Essentials]
DESCRIPTION:Are you thinking about launching a small business? Not sure what is involved? Unsure if you have a viable business idea? Join this introductory presentation to break down the nuts and bolts of what is needed to start a business. \n \nAttendees will be able to:– Recognize steps to starting a business– Utilize a business concept analysis to understand the viability of their business concept– Understand differing legal structures– Learn how to decide if starting a business is right for you! \n \nTarget Audience:– Start-up businesses– Individuals in the ideation and research stages– Individuals preparing to launch their business– Intermediate businesses looking for refreshers \n \nPresenter: Isabel Krome \n \nIsabel Krome joined Temple Small Business Development Center as a Business Consultant in 2021. She is particularly passionate about supporting female and LGBT+ business owners and has helped to launch and grow many businesses over the years\, including professional service providers\, creative professionals\, daycare businesses\, cleaning companies\, and eCommerce businesses. \n \nIsabel has over a decade of small business development experience. Her work has been wide-ranging\, including business model planning\, market research\, AI implementation\, business formalization\, accessing capital\, strategic planning\, diversity certifications\, and more.
URL:https://business.pa.gov/event/first-steps-mapping-the-business-concept-start-up-essentials/
LOCATION:Webinar\, United States
CATEGORIES:Business Plan
ORGANIZER;CN="Temple%20SBDC":MAILTO:sbdc@temple.edu
END:VEVENT
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