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X-WR-CALDESC:Events for PA Business One-Stop Shop
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DTSTART;TZID=America/New_York:20260909T100000
DTEND;TZID=America/New_York:20260909T120000
DTSTAMP:20260903T132944
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UID:122227-1788948000-1788955200@business.pa.gov
SUMMARY:Get Your Website Reviewed (webinar)
DESCRIPTION:This is a webinar workshop. \n \nGet Your Website Reviewed!      \n \nHaving a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website? \n \nIn this session\, webdesign experts will look at each participants’ website and help them improve their design and optimize their websites for search engines. \nThe format for this workshop is that all registrants receive twenty minutes of focus on their website\, however\, participants can stay on the zoom meeting for all reviews to hear and learn different website design ideas.  Registrants will go in the order of registering\, and a schedule of the websites to be reviewed will be emailed out to registrants the day before.  The breakdown of times will be:  \n \n \n10:00 – 10:10 Host and presenter introductions\n \n10:10 – 10:30 website #1\n \n10:30 – 10:50 website #2\n \n10:50 – 11:10 website #3\n \n11:10 – 11:30 website #4\n \n11:30 – 11:50 website #5\n \nLast ten minutes for any questions\n\n \nJoin this session and take your website to the next level. \n \nWe have five seats open\, please sign up today.  When signing up please include the website address you wish to have reviewed. \n \nSpeakers:John Caruso\, Director of Business Development\, VendilliDanielle Matthews\, Director of Operations\, Vendilli
URL:https://business.pa.gov/event/get-your-website-reviewed-webinar-24/
LOCATION:Virtual
CATEGORIES:Marketing/Sales
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ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
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DTSTART;TZID=America/New_York:20260917T150000
DTEND;TZID=America/New_York:20260917T160000
DTSTAMP:20260903T132944
CREATED:20260826T145309Z
LAST-MODIFIED:20260826T160108Z
UID:122283-1789657200-1789660800@business.pa.gov
SUMMARY:Get Holiday Ready: A Marketing Plan for Small Business Success
DESCRIPTION:The holiday season is one of the biggest opportunities of the year for small businesses\, but success starts with planning. Join us for this practical webinar designed to help you prepare your marketing strategy before the holiday rush.\n \nWe’ll cover how to prepare for the holiday season\, optimize your online presence\, and create memorable in-store experiences that make your business a destination. Develop a marketing campaign around key shopping events like Small Business Saturday and other seasonal opportunities!\n \nPresenter: Gab Sacidor \n \nGab Sacidor brings more than 15 years of expertise in communication and marketing to the Temple SBDC\, supported by a strong commitment to community service. She began her career as a reporter for The Northeast Times in Philadelphia\, later advancing to a role as Assignment Editor and Digital Media Producer at CBS 3 Eyewitness News\, where she spent six years honing her skills in broadcast and digital media. \n \nGab’s passion for supporting businesses has defined much of her career. She served as the Marketing Director for the Old City District\, and more recently\, she managed marketing and membership efforts for the Lower Bucks County Chamber of Commerce. In each of these roles\, she has utilized her expertise in communication\, marketing strategy\, and relationship-building to foster growth and strengthen community ties. \n \nA graduate of La Salle University with a Bachelor of Arts in Communication\, Gabriella continues to leverage her experience to help businesses thrive while making a positive impact on local communities.
URL:https://business.pa.gov/event/get-holiday-ready-a-marketing-plan-for-small-business-success/
LOCATION:Virtual
CATEGORIES:Marketing/Sales
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ORGANIZER;CN="Temple%20SBDC":MAILTO:sbdc@temple.edu
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DTSTART;TZID=America/New_York:20260922T100000
DTEND;TZID=America/New_York:20260922T113000
DTSTAMP:20260903T132944
CREATED:20260826T145323Z
LAST-MODIFIED:20260827T145804Z
UID:122293-1790071200-1790076600@business.pa.gov
SUMMARY:Achieve Online Advertising Success - Without the Chaos (online)
DESCRIPTION:This is an online workshop \n \nAre your online ads unpredictable\, inconsistent\, or just not delivering the results you expected? You’re not alone—and the good news is\, it doesn’t have to stay that way. \n \nJoin us for a live\, high-impact workshop designed to help you create consistent\, profitable lead flow using simple\, proven systems. If you’re tired of guessing what’s working\, overwhelmed by funnels\, or frustrated by unclear ROI\, this session will show you exactly how to take back control. \n \nIn this workshop\, you’ll learn: \n \n \nWhy your paid ads feel unpredictable — and how to fix it\n \nThe simple 3-step “From Chaos to Consistency” frameworkA practical system you can use to turn random outcomes into reliable\, scalable lead flow.\n \nHow to connect your ads\, funnels\, and CRM for true claritySee what’s working\, what’s not\, and how to track ROI without spreadsheets\, guesswork\, or late-night frustration.\n\n \nThis is for business owners\, marketers\, and teams who want reliable results from their online advertising—without complexity\, overwhelm\, or constant reinvention. \n \nYou’ll walk away with a clear\, actionable path to simplify your advertising\, improve lead quality\, and confidently scale what works. \n \nRegister today! \nSpeaker: RJ Huebert\, Managing Principal at HBT Digital Consulting
URL:https://business.pa.gov/event/achieve-online-advertising-success-without-the-chaos-online-2/
LOCATION:Virtual
CATEGORIES:Marketing/Sales
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ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
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DTSTART;TZID=America/New_York:20260924T110000
DTEND;TZID=America/New_York:20260924T120000
DTSTAMP:20260903T132944
CREATED:20260826T145352Z
LAST-MODIFIED:20260826T151545Z
UID:122311-1790247600-1790251200@business.pa.gov
SUMMARY:The 2026 Lead Generation Playbook: From First Click to Closed Client
DESCRIPTION:Join us for an in-depth session on the new fundamentals of lead generation in 2026 — what’s changed\, what still works\, and what you must get right to turn every click into a paying client.  \nYou’ll learn how to:  \n \nGet ready for holiday promotions\n \nLay the right foundation — Set up pixels\, conversion actions\, and tracking so you know exactly what’s driving results.\n \nCraft an irresistible offer that stands out in competitive markets and attracts qualified leads who are ready to buy.\n \nTarget and attract your ideal audience on Google\, Meta\, and LinkedIn using proven frameworks that cut through ad fatigue.\n \nBuild high-performing campaigns that balance creativity with data — the perfect mix for consistent ROI.\n \nNurture and close more deals through smart automation\, personalized follow-ups\, and full-funnel strategies that turn leads into long-term clients.\n\nWhether you’re managing ads\, building funnels\, or running an agency\, this playbook gives you the clarity\, systems\, and tactics to scale in 2026.  \nWho it’s for: Marketers and growth-focused service businesses ready to systemize their lead generation and sales processes.  \nSpeaker: RJ Huebert\, Managing Principal at HBT Digital Consulting \n \n \n \nwww.hbtdigital.com\n \nhttps://www.linkedin.com/in/rjhuebert/\n\n \n 
URL:https://business.pa.gov/event/the-2026-lead-generation-playbook-from-first-click-to-closed-client/
LOCATION:Virtual
CATEGORIES:Marketing/Sales
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ORGANIZER;CN="Gannon%20SBDC":MAILTO:gannonsbdc@gannon.edu
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