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SUMMARY:Get Your Website Reviewed (webinar)
DESCRIPTION:This is a webinar workshop. \n \nGet Your Website Reviewed!      \n \nHaving a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website? \n \nIn this session\, webdesign experts will look at each participants’ website and help them improve their design and optimize their websites for search engines. \nThe format for this workshop is that all registrants receive twenty minutes of focus on their website\, however\, participants can stay on the zoom meeting for all reviews to hear and learn different website design ideas.  Registrants will go in the order of registering\, and a schedule of the websites to be reviewed will be emailed out to registrants the day before.  The breakdown of times will be:  \n \n \n10:00 – 10:10 Host and presenter introductions\n \n10:10 – 10:30 website #1\n \n10:30 – 10:50 website #2\n \n10:50 – 11:10 website #3\n \n11:10 – 11:30 website #4\n \n11:30 – 11:50 website #5\n \nLast ten minutes for any questions\n\n \nJoin this session and take your website to the next level. \n \nWe have five seats open\, please sign up today.  When signing up please include the website address you wish to have reviewed. \n \nSpeakers:John Caruso\, Director of Business Development\, VendilliDanielle Matthews\, Director of Operations\, Vendilli
URL:https://business.pa.gov/event/get-your-website-reviewed-webinar-22/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/05/image_030A89C2-6755-4969-85EC-0930BB1B396E.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
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DTSTART;TZID=America/New_York:20260611T100000
DTEND;TZID=America/New_York:20260611T113000
DTSTAMP:20260604T001350
CREATED:20260526T173535Z
LAST-MODIFIED:20260603T132144Z
UID:120353-1781172000-1781177400@business.pa.gov
SUMMARY:The 2026 Lead Generation Playbook From First Click to Closed Client (Webinar)
DESCRIPTION:Lead generation strategies that turn clicks into clients. Master tracking\, offers\, Google/Meta/LinkedIn ads\, funnels\, automation\, and full-funnel conversion. \n \nworkshop is in-person and online \n \nJoin us for an in-depth session on the new fundamentals of lead generation in 2026 — what’s changed\, what still works\, and what you must get right to turn every click into a paying client. \n \nYou’ll learn how to: \n \n \nLay the right foundation — Set up pixels\, conversion actions\, and tracking so you know exactly what’s driving results.\n \nCraft an irresistible offer that stands out in competitive markets and attracts qualified leads who are ready to buy.\n \nTarget and attract your ideal audience on Google\, Meta\, and LinkedIn using proven frameworks that cut through ad fatigue.\n \nBuild high-performing campaigns that balance creativity with data — the perfect mix for consistent ROI.\n \nNurture and close more deals through smart automation\, personalized follow-ups\, and full-funnel strategies that turn leads into long-term clients.\n\n \nWhether you’re managing ads\, building funnels\, or running an agency\, this playbook gives you the clarity\, systems\, and tactics to scale in 2026. \n \nWho it’s for: Marketers and growth-focused service businesses ready to systemize their lead generation and sales processes.  \n \nRegister today! \nSpeaker: RJ Huebert\, Managing Principal at HBT Digital Consulting
URL:https://business.pa.gov/event/the-2026-lead-generation-playbook-from-first-click-to-closed-client-in-person-and-online-06-11-2026/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
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ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260611T110000
DTEND;TZID=America/New_York:20260611T120000
DTSTAMP:20260604T001350
CREATED:20260602T124919Z
LAST-MODIFIED:20260602T124919Z
UID:120841-1781175600-1781179200@business.pa.gov
SUMMARY:From Data to Decisions: Marketing Data Made Simple (Webinar)
DESCRIPTION:Data doesn’t have to be complicated. This webinar breaks down digital marketing data into plain language and shows you how to use it to make informed decisions for your business. \n \n  \n \nWhether you’re tracking website traffic\, social media engagement\, email performance\, or online advertising\, it can be difficult to know which metrics matter and which ones are simply noise. In this session\, you’ll learn how to identify key performance indicators (KPIs) that align with your business goals\, understand what your data is telling you\, and determine whether your marketing efforts are delivering results. \n \n  \n \nWe’ll explore common analytics tools\, review real-world examples\, and discuss practical ways to turn insights into action. By the end of the session\, you’ll have a clearer understanding of your marketing performance and a simple framework for using data to guide future marketing decisions with confidence. \n \n  \n \nAbout the speaker:  \n \nKatie Lipko is a Marketing and Communications Specialist with the Invent Penn State marketing team. In her role\, she supports strategic marketing and communications efforts that elevate entrepreneurship and innovation initiatives across Penn State. \n \n Katie earned her undergraduate degree in journalism and public relations/advertising from Duquesne University in Pittsburgh and is currently in the final semester of her master’s in strategic communications at Penn State. \n \n She is a proud cat mom\, an avid reader\, and loves to spend time outdoors.  \n \nKatie Lipko_Headshot.jpg \n \n 
URL:https://business.pa.gov/event/from-data-to-decisions-marketing-data-made-simple-webinar/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
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ORGANIZER;CN="Penn%20State%20SBDC":MAILTO:SBDC@psu.edu
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DTSTART;TZID=America/New_York:20260617T100000
DTEND;TZID=America/New_York:20260617T110000
DTSTAMP:20260604T001350
CREATED:20260526T173609Z
LAST-MODIFIED:20260526T193712Z
UID:120375-1781690400-1781694000@business.pa.gov
SUMMARY:Digital Marketing Basics for the Small Business Owner (in-person and online)
DESCRIPTION:This is an in-person and online workshop \nDigital Marketing Basics for the Small Business Owner is a practical\, beginner-friendly workshop designed to help entrepreneurs confidently navigate today’s digital landscape. Participants will learn how to build a strong online foundation starting with a Google Business Profile\, professional website\, and search engine optimization to increase visibility and credibility. The presentation breaks down major social media platforms\, helping business owners understand where their audience is and how to show up effectively. Attendees will also gain insight into content creation strategies that educate\, engage\, and convert customers. This session equips small business owners with actionable steps they can implement immediately to start\, grow\, and prosper online. \n \nKey Takeaways \n \n \nHow to set up and optimize a Google Business Profile as a free digital storefront\n \nThe pros and cons of DIY websites vs. hiring a professional\, and what makes a website effective\n \nA clear understanding of SEO basics and how search visibility drives organic traffic\n \nWhich social media platforms matter most for different audiences and how to use them strategically\n \nBest practices for content creation\, including consistency\, value\, and strong calls-to-action\n \nWhy email marketing is still one of the most powerful tools for customer retention\n \nHow paid digital ads (Google & Meta) work\, when to use them\, and how to set goals before launching\n\n \nRegister today! \nSpeaker: Tyler Benninger\, Video Production/Content Specialist\, Duquesne University Small Business Development Center
URL:https://business.pa.gov/event/digital-marketing-basics-for-the-small-business-owner-in-person-and-online-3/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
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ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
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