BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PA Business One-Stop Shop - ECPv5.14.0.4//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:PA Business One-Stop Shop
X-ORIGINAL-URL:https://business.pa.gov
X-WR-CALDESC:Events for PA Business One-Stop Shop
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260304T120000
DTEND;TZID=America/New_York:20260304T130000
DTSTAMP:20260727T023210
CREATED:20260225T135156Z
LAST-MODIFIED:20260225T161149Z
UID:118353-1772625600-1772629200@business.pa.gov
SUMMARY:The Fundamentals of Digital Marketing - Session 1
DESCRIPTION:The world of digital marketing is everchanging\, so join us as we break down the essential building blocks of successful digital marketing. Whether you’re a small business owner\, entrepreneur\, or want to grow your marketing strategies\, this session will equip you with the tools and strategies to elevate your online presence. \n \nWhat We’ll Discuss \n \n \nThe importance of defining and understanding your target market to reach the right audience\n \nThe art of crafting valuable content that resonates with your consumers\n \nToday’s world of digital marketing and the current changes\n \nHow to use artificial intelligence to optimize your strategies
URL:https://business.pa.gov/event/the-fundamentals-of-digital-marketing-session-1-2/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/02/image_4DD31833-E359-4DF1-B42E-E744510E7FFF.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T133000
DTEND;TZID=America/New_York:20260225T143000
DTSTAMP:20260727T023210
CREATED:20260220T141032Z
LAST-MODIFIED:20260220T141133Z
UID:118323-1772026200-1772029800@business.pa.gov
SUMMARY:IN PERSON: Business\, Bytes\, and Brews @ Cup O Code
DESCRIPTION:This is an in-person and live stream workshop. \nMaximize Impact\, Minimize Spend: The Playbook for Lean Budget Marketing \nIn an unpredictable economy–where tariffs\, shifting consumer behavior\, and cost pressure are top of mind—how can small businesses and early-stage companies continue to market effectively without overspending? \nJoin RJ Huebert\, Managing Principal at HBT Digital Consulting\, and Geena Greguric\, Strategic Marketing Advisor\, to dive into positioning and paid strategies that maximize impact\, even when resources are lean. In this session\, learn how to: \n \n \nFrame your product or service as a must-have investment\, not a nice-to-have expense\n \nRun high-efficiency ad campaigns that drive results without overspending\n \nAlign messaging to resonate with financial decision-makers\n \nPrioritize marketing efforts that drive short- and long-term ROI\n\n \nWhether you’re an early-stage startup or a growing small business\, you’ll walk away with clear\, actionable tactics to help your marketing punch above its weight. \nSpeaker: RJ Huebert\, Managing Principal at HBT Digital ConsultingGeena Greguric\, Strategic Marketing Advisor
URL:https://business.pa.gov/event/in-person-business-bytes-and-brews-cup-o-code/
LOCATION:886 Susquehanna Trl\, Northumberland\, PA\, 17857-8515\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/02/image_0B08310D-9673-44BF-B062-804F8FEDA765.png
ORGANIZER;CN="Steven%20Stumbris":MAILTO:sstumbri@bucknell.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T100000
DTEND;TZID=America/New_York:20260225T120000
DTSTAMP:20260727T023210
CREATED:20260126T145341Z
LAST-MODIFIED:20260220T140433Z
UID:117911-1772013600-1772020800@business.pa.gov
SUMMARY:The Playbook for Lean Budget Marketing (online)
DESCRIPTION:This is an in-person and live stream workshop. \nMaximize Impact\, Minimize Spend: The Playbook for Lean Budget Marketing \nIn an unpredictable economy–where tariffs\, shifting consumer behavior\, and cost pressure are top of mind—how can small businesses and early-stage companies continue to market effectively without overspending? \nJoin RJ Huebert\, Managing Principal at HBT Digital Consulting\, and Geena Greguric\, Strategic Marketing Advisor\, to dive into positioning and paid strategies that maximize impact\, even when resources are lean. In this session\, learn how to: \n \n \nFrame your product or service as a must-have investment\, not a nice-to-have expense\n \nRun high-efficiency ad campaigns that drive results without overspending\n \nAlign messaging to resonate with financial decision-makers\n \nPrioritize marketing efforts that drive short- and long-term ROI\n\n \nWhether you’re an early-stage startup or a growing small business\, you’ll walk away with clear\, actionable tactics to help your marketing punch above its weight. \nSpeaker: RJ Huebert\, Managing Principal at HBT Digital ConsultingGeena Greguric\, Strategic Marketing Advisor
URL:https://business.pa.gov/event/the-playbook-for-lean-budget-marketing/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/01/image_8FAF8970-F995-4C16-A2EC-50623C180212.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260219T113000
DTEND;TZID=America/New_York:20260219T130000
DTSTAMP:20260727T023210
CREATED:20260126T145322Z
LAST-MODIFIED:20260126T175227Z
UID:117883-1771500600-1771506000@business.pa.gov
SUMMARY:Who is Your Target Market?
DESCRIPTION:One of the most common challenges small business owners face is trying to market to everyone. While that may feel like the safest approach\, it often leads to unclear messaging\, wasted time\, and marketing that doesn’t produce results. \n \nYour target market is the specific group of people most likely to need\, want\, and buy what you offer. When you clearly understand who they are\, every business decision becomes easier—from pricing and promotions to your website\, social media\, and customer service. \n \nIn this session\, we will break down what a target market really is and why it matters. You’ll learn how to move beyond broad descriptions like “everyone\,” “small businesses\,” or “adults\,” and instead identify a focused audience you can speak to with confidence and clarity. \n \nWe’ll explore key characteristics of your ideal customer\, including: \n \n \nDemographics (age\, location\, income\, life stage)\n \nBehaviors and buying habits\n \nNeeds\, challenges\, and motivations\n \nHow and where they look for information\n\n \nYou’ll also learn the difference between a target market and a target audience\, and how each plays a role in your marketing strategy. \n \nBy the end of the webinar\, you’ll have a clearer picture of who you are trying to reach\, why they are the right fit for your business\, and how to tailor your messaging so it resonates and drives action. \n \nUnderstanding your target market is the foundation of effective marketing—and this session will help you start building that foundation with purpose.
URL:https://business.pa.gov/event/who-is-your-target-market/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/01/186E015D-2572-4048-BC81-C86B31F19AF9-bzPN7l.tmp_.png
ORGANIZER;CN="Maggie%20Horne":MAILTO:gannonsbdc@gannon.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260219T100000
DTEND;TZID=America/New_York:20260219T120000
DTSTAMP:20260727T023210
CREATED:20260126T145311Z
LAST-MODIFIED:20260126T175141Z
UID:117869-1771495200-1771502400@business.pa.gov
SUMMARY:Mapping your Customer Journey and Creating Buyer Personas (in-person)
DESCRIPTION:This is an in-person workshop \n \nIncrease Profitability by Knowing your Customer \n \nSuccessful companies know how to identify\, interact with and engage their customers. Mapping the customer journey and creating buyer personas are crucial for businesses as they provide a deep understanding of customer behavior and preferences\, enabling targeted and effective strategies. This leads to improved customer experience\, increased engagement\, and ultimately\, higher conversion rates and customer loyalty.  \n \nThis is a hands-on workshop and by the end of this session\, you will: \n \n \n       Create a detailed buyer persona for your business using AI \n \n       Map your customer journey from Awareness to Advocacy\n \n       Identify gaps\, pain points\, opportunities and resources at each stage of your customer journey   to efficiently complete and create a positive customer experience. \n \n       Identify customer touchpoints and optimize customer interactions to create a seamless and positive customer experience\n \n       Use data insights to develop strategies and an action plan to implement in your business\n\n \nSign-up today \n \nSpeaker: Cindi Oliver\, Business Consultant\, Duquesne University SBDC
URL:https://business.pa.gov/event/mapping-your-customer-journey-and-creating-buyer-personas-in-person-2/
LOCATION:Duquesne University Small Business Development Center\, 600 Forbes Ave Rockwell Hall - Room 101\, Pittsburgh\, PA\, 15282-0001\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/10/image_5D9897B5-991D-4E6F-8D97-612FD67FB80F.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260218T100000
DTEND;TZID=America/New_York:20260218T113000
DTSTAMP:20260727T023210
CREATED:20260126T145254Z
LAST-MODIFIED:20260126T174052Z
UID:117845-1771408800-1771414200@business.pa.gov
SUMMARY:PHL Fest: Marketing on a Budget
DESCRIPTION:Learn about free tools\, platforms\, and strategies to boost your visibility online. From building your brand voice to leveraging social media\, email\, and content marketing\, you’ll discover no-cost ways to promote your business and connect with your ideal audience. Plus\, learn how to create buzz around your business before\, during\, and after local events! \n \nPresenter: Gab Sacidor \n \nGab Sacidor brings more than 15 years of expertise in communication and marketing to the Temple SBDC\, supported by a strong commitment to community service. She began her career as a reporter for The Northeast Times in Philadelphia\, later advancing to a role as Assignment Editor and Digital Media Producer at CBS 3 Eyewitness News\, where she spent six years honing her skills in broadcast and digital media. \n \nGab’s passion for supporting businesses has defined much of her career. She served as the Marketing Director for the Old City District\, and more recently\, she managed marketing and membership efforts for the Lower Bucks County Chamber of Commerce. In each of these roles\, she has utilized her expertise in communication\, marketing strategy\, and relationship-building to foster growth and strengthen community ties. \n \nA graduate of La Salle University with a Bachelor of Arts in Communication\, Gabriella continues to leverage her experience to help businesses thrive while making a positive impact on local communities.
URL:https://business.pa.gov/event/phl-fest-marketing-on-a-budget/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/01/image_0DD4FEB2-0A0D-44CD-A405-2C86A66926B7.png
ORGANIZER;CN="Temple%20SBDC":MAILTO:sbdc@temple.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T180000
DTEND;TZID=America/New_York:20260212T193000
DTSTAMP:20260727T023210
CREATED:20260130T134538Z
LAST-MODIFIED:20260130T134556Z
UID:118251-1770919200-1770924600@business.pa.gov
SUMMARY:Marketing Basics for Entrepreneurs
DESCRIPTION:Whether you’re a budding entrepreneur\, a seasoned professional\, or simply curious about the world of marketing\, this session is tailored to provide you with essential insights. From understanding target audiences to crafting compelling messages\, we’ll explore key concepts that form the backbone of successful marketing strategies. Discover practical tips\, industry trends\, and actionable techniques to kickstart your journey or refine your existing approach. Don’t miss this opportunity to gain valuable knowledge and elevate your marketing game! \n \nSession will be lead by David Gerhardt\, SCORE Volunteer & Marketing Expert
URL:https://business.pa.gov/event/marketing-basics-for-entrepreneurs-02-12-2026/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/jpeg:https://business.pa.gov/wp-content/uploads/2021/08/sbdc-rgb-logo-col.original.jpg
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T100000
DTEND;TZID=America/New_York:20260211T120000
DTSTAMP:20260727T023210
CREATED:20260126T145209Z
LAST-MODIFIED:20260126T164001Z
UID:117813-1770804000-1770811200@business.pa.gov
SUMMARY:Get Your Website Reviewed (webinar)
DESCRIPTION:This is a webinar workshop. \n \nGet Your Website Reviewed!      \n \nHaving a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website? \n \nIn this session\, webdesign experts will look at each participants’ website and help them improve their design and optimize their websites for search engines. \nThe format for this workshop is that all registrants receive twenty minutes of focus on their website\, however\, participants can stay on the zoom meeting for all reviews to hear and learn different website design ideas.  Registrants will go in the order of registering\, and a schedule of the websites to be reviewed will be emailed out to registrants the day before.  The breakdown of times will be:  \n \n \n10:00 – 10:10 Host and presenter introductions\n \n10:10 – 10:30 website #1\n \n10:30 – 10:50 website #2\n \n10:50 – 11:10 website #3\n \n11:10 – 11:30 website #4\n \n11:30 – 11:50 website #5\n \nLast ten minutes for any questions\n\n \nJoin this session and take your website to the next level. \n \nWe have five seats open\, please sign up today.  When signing up please include the website address you wish to have reviewed. \n \nSpeakers:John Caruso\, Director of Business Development\, VendilliDanielle Matthews\, Director of Operations\, Vendilli
URL:https://business.pa.gov/event/get-your-website-reviewed-webinar-17/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2023/07/image_E848C7BE-5CDC-4B4E-94D6-D2DF8F1C799C.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260129T113000
DTEND;TZID=America/New_York:20260129T130000
DTSTAMP:20260727T023210
CREATED:20251226T143001Z
LAST-MODIFIED:20260127T131729Z
UID:117481-1769686200-1769691600@business.pa.gov
SUMMARY:Social Media Marketing
DESCRIPTION:Not sure which platforms matter or what to post? \n \n This session breaks down social media marketing into manageable steps you can actually maintain. \n \nYou’ll learn: \n \n • How to choose the right platforms for your business • What types of posts work best • How to stay consistent without burnout \nRegistration Policies:\nRegistration and Fees: Payment of seminar fees may be made by check\, money order or credit card. Payment must be received to guarantee your space in an event. \nRefund Policy: If you wish to request a refund\, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled\, all fees will be returned. \nSpecial Accommodations: In accordance with the American Disabilities Act and state law\, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.
URL:https://business.pa.gov/event/social-media-marketing/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/12/image_DFA9224E-5587-4AA8-AD14-AE11EE747307.png
ORGANIZER;CN="Maggie%20Horne":MAILTO:gannonsbdc@gannon.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260122T113000
DTEND;TZID=America/New_York:20260122T130000
DTSTAMP:20260727T023210
CREATED:20251226T142600Z
LAST-MODIFIED:20251226T163429Z
UID:117461-1769081400-1769086800@business.pa.gov
SUMMARY:Email Marketing
DESCRIPTION:Email is still one of the most effective marketing tools for small businesses. \n \nThis session shows you how to use email marketing to stay connected with customers and drive action. \n \nYou’ll learn: \n \n • What makes an email effective • How often to send emails • Simple tips to improve open and click rates
URL:https://business.pa.gov/event/email-marketing/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/12/image_D1005EE1-A192-42FE-8723-7FD36D013201.png
ORGANIZER;CN="Maggie%20Horne":MAILTO:gannonsbdc@gannon.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260122T100000
DTEND;TZID=America/New_York:20260122T120000
DTSTAMP:20260727T023210
CREATED:20250925T143921Z
LAST-MODIFIED:20251226T184136Z
UID:116221-1769076000-1769083200@business.pa.gov
SUMMARY:First Step: Business Essentials (Peters Township)
DESCRIPTION:This is a webinar event. \n \nThis workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2025 goals. For beginners to intermediate-level campaign managers and media planners. \n \nWe’ll cover: \n \n \nOnline Marketing Channels\n \nWhen to use one channel over another\n \nCreating an offer/landing page\n \nBuilding Campaigns\n \nOptimizing for Success\n \nTracking Performance \n\n \nWhen you leave this training session\, you’ll know how to reach your target audience\, create a compelling offer\, launch a high converting ad\, and get new business. Don’t miss out! \n \nRegister Today! \n \nSpeaker: RJ Huebert\, HBT Digital Consulting.
URL:https://business.pa.gov/event/first-step-business-essentials-peters-township-01-22-2026/
LOCATION:Peters Township Rec Center\, 700 Meredith Drive\, Venetia\, 15367
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2022/12/image_C0D86419-EA74-43F9-B4EF-4CB3F30271B8.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260121T170000
DTEND;TZID=America/New_York:20260121T180000
DTSTAMP:20260727T023210
CREATED:20251226T142405Z
LAST-MODIFIED:20251226T160424Z
UID:117455-1769014800-1769018400@business.pa.gov
SUMMARY:PHL2026: Small Business Playbook
DESCRIPTION:Are you prepared for the FIFA games in 2026? Wondering what strategies you might employ to leverage the opportunity? This workshop will cover some of the basics of the World Cup games happening in June and July of 2026. We’ll discuss the types of opportunities you might expect and simple strategies for raising the visibility of your business.  This will be the first in a series of readiness workshops that the Temple SBDC will be hosting this spring. \n \nPresenter: Harry Michel \n \nHarry Michel\, a Temple SBDC Business Corridor Consultant\, will be presenting this webinar. As an Entrepreneur\, Educator\, Strategist\, and Designer\, Harry has brought these disciplines together to solve complex operational problems and tell compelling product stories. \n \nAs a startup founder\, he utilizes his passion for solving problems with technology to provide a premium experience that removes the friction of vehicle ownership from the lives of our customers. This was made possible through scaling Locus Mobility\, a B2B2C company from a single market to 5 markets nationally. \n \nHarry has designed pitch decks that have raised over $500K in venture capital investment from investors and managed large-scale partnership projects for industry-leading companies. Throughout his career\, he has designed visually compelling presentations using data and market research for meetings and partnerships with transportation companies such as Uber\, Lyft\, Hertz\, and SEPTA Regional Rail.
URL:https://business.pa.gov/event/phl2026-small-business-playbook/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/12/image_D3269176-7337-4E04-A72E-D784EAD7C38D.png
ORGANIZER;CN="Temple%20SBDC":MAILTO:sbdc@temple.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260121T100000
DTEND;TZID=America/New_York:20260121T120000
DTSTAMP:20260727T023210
CREATED:20251027T154822Z
LAST-MODIFIED:20251226T195618Z
UID:116661-1768989600-1768996800@business.pa.gov
SUMMARY:Get Your Website Reviewed (webinar)
DESCRIPTION:This is a webinar workshop. \n \nGet Your Website Reviewed!      \n \nHaving a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website? \n \nIn this session\, webdesign experts will look at each participants’ website and help them improve their design and optimize their websites for search engines. \nThe format for this workshop is that all registrants receive twenty minutes of focus on their website\, however\, participants can stay on the zoom meeting for all reviews to hear and learn different website design ideas.  Registrants will go in the order of registering\, and a schedule of the websites to be reviewed will be emailed out to registrants the day before.  The breakdown of times will be:  \n \n \n10:00 – 10:10 Host and presenter introductions\n \n10:10 – 10:30 website #1\n \n10:30 – 10:50 website #2\n \n10:50 – 11:10 website #3\n \n11:10 – 11:30 website #4\n \n11:30 – 11:50 website #5\n \nLast ten minutes for any questions\n\n \nJoin this session and take your website to the next level. \n \nWe have five seats open\, please sign up today.  When signing up please include the website address you wish to have reviewed. \n \nSpeakers:John Caruso\, Director of Business Development\, Vendilli Digital GroupDanielle Matthews\, Director of Operations\, Vendilli Digital Group
URL:https://business.pa.gov/event/get-your-website-reviewed-webinar-01-21-2026/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2023/07/image_E848C7BE-5CDC-4B4E-94D6-D2DF8F1C799C.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T113000
DTEND;TZID=America/New_York:20260115T130000
DTSTAMP:20260727T023210
CREATED:20251226T142158Z
LAST-MODIFIED:20251226T155655Z
UID:117445-1768476600-1768482000@business.pa.gov
SUMMARY:Content Marketing
DESCRIPTION:Struggling with what to post or say online? \n \n This session focuses on content marketing—creating messages that connect\, inform\, and build trust with your audience. \n \nYou’ll learn: \n \n• What content marketing is (and what it isn’t) • How to create content that supports your business goals • Easy ideas you can reuse across platforms
URL:https://business.pa.gov/event/content-marketing/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/12/image_28278A6E-552D-48A0-A010-19B98E6A14DF.png
ORGANIZER;CN="Maggie%20Horne":MAILTO:gannonsbdc@gannon.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260108T113000
DTEND;TZID=America/New_York:20260108T130000
DTSTAMP:20260727T023210
CREATED:20251226T141755Z
LAST-MODIFIED:20251226T152705Z
UID:117419-1767871800-1767877200@business.pa.gov
SUMMARY:eMarketing Basics
DESCRIPTION:New to digital marketing or looking for a refresh? \n \n This session covers the foundations of eMarketing and how small businesses can use online tools to attract and retain customers. \n \nYou’ll learn: • What eMarketing really means for small businesses • How websites\, email\, and social media work together • Simple steps you can start using right away
URL:https://business.pa.gov/event/emarketing-basics/
LOCATION:Webinar\, United States
CATEGORIES:Marketing/Sales
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/12/image_289866FC-FE84-4095-BC1E-874FCF147662.png
ORGANIZER;CN="Maggie%20Horne":MAILTO:gannonsbdc@gannon.edu
END:VEVENT
END:VCALENDAR