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DTSTART;TZID=America/New_York:20260421T100000
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DTSTAMP:20260502T135853
CREATED:20260325T131745Z
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UID:119025-1776765600-1776772800@business.pa.gov
SUMMARY:Digital Marketing Trends in 2026 (webinar)
DESCRIPTION:The digital marketing landscape evolves faster every year—new technologies\, changing algorithms\, and shifting consumer behaviors all impact how businesses reach their audiences. \n \nJoin Digital Marketing Strategist Ray Sidney-Smith for an engaging\, forward-looking session exploring the key digital marketing trends in 2026. Learn what’s next in content marketing\, search\, AI-driven personalization\, and automation so you can refine your strategy and stay ahead of the competition. \n \nIn this interactive webinar\, you’ll discover: \n \n \n         The most important digital marketing shifts shaping 2026\n \n         How small businesses can take advantage of emerging tools and tactics\n \n         Practical steps to future-proof your marketing strategy\n\n\n \nSpeaker: Ray Sidney-Smith\, CEO\, W3 Consulting
URL:https://business.pa.gov/event/digital-marketing-trends-in-2026-webinar-04-21-2026/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/03/B1F72902-26AA-4777-A249-4CB9F873F647-6dZdgy.tmp_.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260407T100000
DTEND;TZID=America/New_York:20260407T120000
DTSTAMP:20260502T135853
CREATED:20260325T130815Z
LAST-MODIFIED:20260325T133551Z
UID:118965-1775556000-1775563200@business.pa.gov
SUMMARY:The Formula for Social Media Success (webinar)
DESCRIPTION:Social Media Marketing can be intimidating to small businesses because it has a lot of moving parts. Our simple but comprehensive Social Media workshop will help you learn how to prioritize things and give you a clear formula to be successful on Social Media! \n \nThe topics will be covered are:  \n \nLearn the key differences between social networks\n \nIdentify your target market\n \nSet your social media goals\n \nBuild your content strategy \n \nCreate your Ad Strategy\n \nMeasure your results \n \nDiscover must-have social media tools \n\nLeverage Social Media Marketing\, start engaging with your customers\, and increase your sales.  \n Register Today!  \n Speaker: Ray-Sidney Smith\, Digital Marketing Strategist\, Hootsuite Global Brand Ambassador\, Google Small Business Advisor for Productivity\, and Managing Director of W3C Web Services
URL:https://business.pa.gov/event/the-formula-for-social-media-success-webinar-04-07-2026/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/03/7069328E-6B29-4E60-804B-0E53DC17C575-1Ka9EO.tmp_.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260318T120000
DTEND;TZID=America/New_York:20260318T150000
DTSTAMP:20260502T135853
CREATED:20260305T140229Z
LAST-MODIFIED:20260305T140529Z
UID:118847-1773835200-1773846000@business.pa.gov
SUMMARY:SBDC Day: Connect\, Collaborate & Level Up Your LinkedIn
DESCRIPTION:Join the Kutztown University Small Business Development Center for a special SBDC Day celebration designed to bring entrepreneurs together to connect\, collaborate\, and strengthen their businesses. \n \nThis event is an opportunity for local entrepreneurs\, small business owners\, and community partners to come together and celebrate the collective impact of entrepreneurial support resources like the SBDC. Attendees will have the chance to meet fellow business owners\, exchange ideas\, and share best practices for building and growing successful ventures. \n \nAs part of the event\, free professional headshots will be available for business owners who want to enhance their digital presence. A high-quality professional photo can strengthen your brand across LinkedIn\, websites\, and other online platforms. \n \nAt 2:00 PM\, the event will transition into a hands-on workshop:Level Up Your LinkedIn: Profile Optimization Workshop \n \nLed by Aaron Springer and Soufiyane Belyamani\, this session will guide entrepreneurs through practical strategies to improve their LinkedIn presence. Participants will learn how to optimize their profiles\, strengthen their professional brand\, and turn the in-person connections made during the event into meaningful digital relationships. \n \nWhether you are looking to grow your network\, elevate your professional presence\, or simply connect with other entrepreneurs in the community\, this event is designed to help you move your business forward. \n \nEvent Highlights \n \n \n\nNetworking with local entrepreneurs and business owners \n\n \n\nCelebrating the impact of the SBDC and entrepreneurial ecosystem \n\n \n\nFree professional headshots to strengthen your digital brand \n\n \n\nLevel Up Your LinkedIn: Profile Optimization Workshop (2:00 PM) \n\n \n\nPractical strategies to improve your LinkedIn profile and digital visibility \n\n\n \nCome connect\, collaborate\, and leave with new relationships\, new insights\, and a stronger online presence.
URL:https://business.pa.gov/event/sbdc-day-connect-collaborate-level-up-your-linkedin/
LOCATION:Kutztown University of Pennsylvania- McFarland Student Union Building- Presidents Room- Room 250\, 15200 Kutztown Rd\, Kutztown\, 19530
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/03/image_EC202911-985F-4698-B48A-E6B1A043D1DA.png
ORGANIZER;CN="Aaron%20Springer":MAILTO:springer@kutztown.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260312T180000
DTEND;TZID=America/New_York:20260312T193000
DTSTAMP:20260502T135853
CREATED:20260225T135257Z
LAST-MODIFIED:20260225T202314Z
UID:118417-1773338400-1773343800@business.pa.gov
SUMMARY:Tips to Build Your LinkedIn Brand
DESCRIPTION:Did you know … \n \n \n\nLinkedIn has over 1.2 billion users worldwide and welcomes three new members every second? \n\n\n \n \n\nLinkedIn is a database for networking and relationship building? \n\n\n \nHow can you define your value proposition\, build your personal brand\, optimize your LinkedIn profile\, and leverage your competitive edge? \n \nBy attending this session\, you’ll learn: \n \n \n\nWhere in your profile to effectively incorporate keywords \n\n \n\nHow to clearly brand yourself to be memorable \n\n \n\nHow to evaluate your headline and add a USP \n\n \n\nFree tools and resources for entrepreneurs and small business \n\n\n\n \n \nSession will be lead by Lynne Williams. Lynne is the Executive Director of the  Great Careers Network \, which provides online career development and networking for career transition (job seekers) and career management (employed and self-employed). Lynne writes resumes\, LinkedIn profiles\, and LinkedIn company pages\, with a focus on keywords.
URL:https://business.pa.gov/event/tips-to-build-your-linkedin-brand/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/02/image_14955DD1-9834-4560-BE44-49CDDFEE348F.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260224T100000
DTEND;TZID=America/New_York:20260224T120000
DTSTAMP:20260502T135853
CREATED:20260126T145340Z
LAST-MODIFIED:20260126T181752Z
UID:117909-1771927200-1771934400@business.pa.gov
SUMMARY:Digital Marketing Trends in 2026 (webinar)
DESCRIPTION:The digital marketing landscape evolves faster every year—new technologies\, changing algorithms\, and shifting consumer behaviors all impact how businesses reach their audiences. \n \nJoin Digital Marketing Strategist Ray Sidney-Smith for an engaging\, forward-looking session exploring the key digital marketing trends in 2026. Learn what’s next in content marketing\, search\, AI-driven personalization\, and automation so you can refine your strategy and stay ahead of the competition. \n \nIn this interactive webinar\, you’ll discover: \n \n \n         The most important digital marketing shifts shaping 2026\n \n         How small businesses can take advantage of emerging tools and tactics\n \n         Practical steps to future-proof your marketing strategy\n\n\n \nSpeaker: Ray Sidney-Smith\, CEO\, W3 Consulting
URL:https://business.pa.gov/event/digital-marketing-trends-in-2026-webinar-2/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/01/image_1DE80759-E6C6-4BB4-9A0D-9F590ADC71C5.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260209T170000
DTEND;TZID=America/New_York:20260209T180000
DTSTAMP:20260502T135853
CREATED:20260209T153604Z
LAST-MODIFIED:20260209T153816Z
UID:118291-1770656400-1770660000@business.pa.gov
SUMMARY:Video Marketing: Short-Form Strategies That Boost ROI
DESCRIPTION:Video Marketing: Short-Form Strategies That Boost ROI\n \nShort-form video is one of the most effective ways for small businesses to attract attention\, build trust\, and generate leads — without expensive equipment or complicated tools. But posting random videos isn’t enough. To see real results\, your content needs to be intentional\, clear\, and aligned with your business goals. \n \nIn this one-hour webinar\, the Kutztown University Small Business Development Center\, in partnership with Seedcopa and the U.S. Small Business Administration\, will walk through a simple\, repeatable approach to creating short-form videos that actually support return on investment (ROI). \n \nParticipants will learn how to plan\, film\, and post short vertical videos using just a smartphone\, while focusing on messaging that stops the scroll and encourages action. \n \nDuring this session\, you will learn how to: \n \n \n\nCreate strong hooks that grab attention in the first few seconds \n\n \n\nUse a simple script framework for 30–45 second videos \n\n \n\nRecord clear\, effective vertical video with your phone \n\n \n\nAdd calls-to-action that drive clicks\, messages\, or engagement \n\n \n\nUnderstand basic metrics to measure what’s working \n\n\n \nThis session is ideal for small business owners\, entrepreneurs\, and marketers who want practical video strategies they can implement immediately — without overwhelm or a large marketing budget. \n \nFollowing the webinar\, attendees will have access to one-on-one consulting support through the KU SBDC for personalized guidance tailored to their business.
URL:https://business.pa.gov/event/video-marketing-short-form-strategies-that-boost-roi/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/02/image_95FAF6F9-183F-4925-B334-591B1D623AB0.png
ORGANIZER;CN="Rachael%20Wolfe":MAILTO:rwolfe@kutztown.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T100000
DTEND;TZID=America/New_York:20260203T120000
DTSTAMP:20260502T135853
CREATED:20260126T145130Z
LAST-MODIFIED:20260126T151307Z
UID:117763-1770112800-1770120000@business.pa.gov
SUMMARY:The Formula for Social Media Success (webinar)
DESCRIPTION:Social Media Marketing can be intimidating to small businesses because it has a lot of moving parts. Our simple but comprehensive Social Media workshop will help you learn how to prioritize things and give you a clear formula to be successful on Social Media!\n \nThe topics will be covered are:  \n \nLearn the key differences between social networks\n \nIdentify your target market\n \nSet your social media goals\n \nBuild your content strategy \n \nCreate your Ad Strategy\n \nMeasure your results \n \nDiscover must-have social media tools \n\nLeverage Social Media Marketing\, start engaging with your customers\, and increase your sales.  \n Register Today!  \n Speaker: Ray-Sidney Smith\, Digital Marketing Strategist\, Hootsuite Global Brand Ambassador\, Google Small Business Advisor for Productivity\, and Managing Director of W3C Web Services
URL:https://business.pa.gov/event/the-formula-for-social-media-success-webinar-8/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/01/C38F7F79-8D81-4007-B4EC-71613B218066-PGnYVv.tmp_.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260112T170000
DTEND;TZID=America/New_York:20260112T180000
DTSTAMP:20260502T135853
CREATED:20251226T141757Z
LAST-MODIFIED:20251226T153044Z
UID:117425-1768237200-1768240800@business.pa.gov
SUMMARY:Ranking Higher on Google Maps Fast
DESCRIPTION:Want your business to show up first when customers search “near me”? In this fast-paced workshop\, you will learn how to rank higher on Google Maps using a fully optimized Google Business Profile\, high-impact reviews\, and proximity signals that move the needle fast.Our KU SBDC coach will walk you step by step through what to fix\, what to post\, and how to track wins so more local buyers call\, click\, and visit. \n \nYou will learn how to: \n \n \n\nSet up and optimize your Google Business Profile the right way \n\n \n\nUse categories\, services\, and keywords to boost local relevance \n\n \n\nCapture more 5-star reviews and respond to the tough ones \n\n \n\nPost offers and events and add photos that convert \n\n \n\nImprove visibility for “near me” searches with proximity tactics \n\n \n\nMeasure results with Insights and UTM tracking \n\n\n \nPerfect for Pennsylvania small businesses\, startups\, and storefronts that need more local traffic fast. Includes live demo\, quick-start checklist\, and Q&A. \n \nDate and Time: Jan 12\, 5 to 6 PMHosted by: Kutztown University SBDC  with Seedcopa\, SBA\, and Chester County EDC.
URL:https://business.pa.gov/event/ranking-higher-on-google-maps-fast/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/12/image_F32E2DB4-9345-4F45-A077-B7AC0328BE40.png
ORGANIZER;CN="Rachael%20Wolfe":MAILTO:rwolfe@kutztown.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251217T100000
DTEND;TZID=America/New_York:20251217T120000
DTSTAMP:20260502T135853
CREATED:20251125T134614Z
LAST-MODIFIED:20251125T190110Z
UID:117167-1765965600-1765972800@business.pa.gov
SUMMARY:Digital Marketing Trends in 2026 (webinar)
DESCRIPTION:The digital marketing landscape evolves faster every year—new technologies\, changing algorithms\, and shifting consumer behaviors all impact how businesses reach their audiences. \n \nJoin Digital Marketing Strategist Ray Sidney-Smith for an engaging\, forward-looking session exploring the key digital marketing trends for 2026. Learn what’s next in content marketing\, search\, AI-driven personalization\, and automation so you can refine your strategy and stay ahead of the competition. \n \nIn this interactive webinar\, you’ll discover: \n \n \n         The most important digital marketing shifts shaping 2026\n \n         How small businesses can take advantage of emerging tools and tactics\n \n         Practical steps to future-proof your marketing strategy\n\n\n \nSpeaker: Ray Sidney-Smith\, CEO\, W3 Consulting
URL:https://business.pa.gov/event/digital-marketing-trends-in-2026-webinar/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/11/image_81275D2C-7E5A-4BDE-8323-8ACE9E9A2446.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251203T160000
DTEND;TZID=America/New_York:20251203T180000
DTSTAMP:20260502T135853
CREATED:20251125T134456Z
LAST-MODIFIED:20251125T163133Z
UID:117109-1764777600-1764784800@business.pa.gov
SUMMARY:First Step\, Starting a Small Business Webinar
DESCRIPTION:Have you always wanted to start your own business but didn’t knowwhere to start? This FREE webinar will help aspiring entrepreneurs to beginthe process of successful business ownership including evaluatingbusiness ideas\, developing a business plan\, and exploring financingoptions. \n \nAttendees will learn:• Unique lifestyle requirements involved in owning a business• How to assess the feasibility of your business idea• How to develop a business plan• Differences between business organization structures• Financing options• Types of marketing• Licenses needed to start your business
URL:https://business.pa.gov/event/first-step-starting-a-small-business-webinar-14/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/11/image_2AA7C53F-4B62-4CB5-9D6D-129CFDAEEF35.png
ORGANIZER;CN="Saint%20Francis%20University%20SBDC":MAILTO:sbdc@francis.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251202T100000
DTEND;TZID=America/New_York:20251202T120000
DTSTAMP:20260502T135853
CREATED:20251027T154359Z
LAST-MODIFIED:20251125T202548Z
UID:116629-1764669600-1764676800@business.pa.gov
SUMMARY:The Formula for Social Media Success (webinar)
DESCRIPTION:Social Media Marketing can be intimidating to small businesses because it has a lot of moving parts. Our simple but comprehensive Social Media workshop will help you learn how to prioritize things and give you a clear formula to be successful on Social Media!\n \nThe topics will be covered are:  \n \nLearn the key differences between social networks\n \nIdentify your target market\n \nSet your social media goals\n \nBuild your content strategy \n \nCreate your Ad Strategy\n \nMeasure your results \n \nDiscover must-have social media tools \n\nLeverage Social Media Marketing\, start engaging with your customers\, and increase your sales.  \n Register Today!  \n Speaker: Ray-Sidney Smith\, Digital Marketing Strategist\, Hootsuite Global Brand Ambassador\, Google Small Business Advisor for Productivity\, and Managing Director of W3C Web Services
URL:https://business.pa.gov/event/the-formula-for-social-media-success-webinar-7/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/10/image_44A4DF19-80DC-4424-AC9F-9B93BD059925.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251113T180000
DTEND;TZID=America/New_York:20251113T193000
DTSTAMP:20260502T135853
CREATED:20251027T155026Z
LAST-MODIFIED:20251027T172153Z
UID:116677-1763056800-1763062200@business.pa.gov
SUMMARY:How to Gain Customers with a LinkedIn Company Page
DESCRIPTION:Need to know how to build your LinkedIn company page? \n \nWant details on how to create your banner and logo images? \n \nUnderstand the differences from your personal profile? \n \nLearn about special features you can use? \n \nNeed strategies and tips to leverage your company page to: \n \n \n\nBuild awareness? \n\n \n\nGain authority? \n\n \n\nGrow your business? \n\n\n \nWould you love some free analytics? \n \nKnow how to engage your employees? \n \n If so\, join us for a presentation with live demos so you leave with takeaways and actionable items whether you are a solopreneur\, consultant\, small business owner\, side gigger\, or are thinking about becoming one.  \n \nThis session will be presented by Lynne Williams\, Ed.D. Candidate\, Executive Director of the Philadelphia Area Great Careers Group and SCORE Mentor
URL:https://business.pa.gov/event/how-to-gain-customers-with-a-linkedin-company-page-3/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/10/image_B6B19E3A-82B2-42AC-B1F5-FE2219D51C85.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251022T120000
DTEND;TZID=America/New_York:20251022T130000
DTSTAMP:20260502T135853
CREATED:20250925T143919Z
LAST-MODIFIED:20250925T171211Z
UID:116217-1761134400-1761138000@business.pa.gov
SUMMARY:Alternative Social Platforms - Growing Your Page
DESCRIPTION:Join us as we break down the strategies that help small businesses grow on alternative platforms like TikTok\, X\, Snapchat\, etc.  \nRegistration and Fees: Payment of seminar fees may be made by check\, money order or credit card. Payment must be received to guarantee your space in an event. \nRefund Policy: If you wish to request a refund\, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled\, all fees will be returned. \nSpecial Accommodations: In accordance with the American Disabilities Act and state law\, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.
URL:https://business.pa.gov/event/alternative-social-platforms-growing-your-page/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/09/image_2400B4EB-BE2D-4569-A3C0-F6BBDB0DE411.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251014T120000
DTEND;TZID=America/New_York:20251014T130000
DTSTAMP:20260502T135853
CREATED:20250925T143317Z
LAST-MODIFIED:20250925T160453Z
UID:116187-1760443200-1760446800@business.pa.gov
SUMMARY:YouTube - Growing Your Page
DESCRIPTION:Join us as we break down the strategies that help small businesses grow on YouTube and how to access certain things within the platform \nRegistration and Fees: Payment of seminar fees may be made by check\, money order or credit card. Payment must be received to guarantee your space in an event. \nRefund Policy: If you wish to request a refund\, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled\, all fees will be returned. \nSpecial Accommodations: In accordance with the American Disabilities Act and state law\, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.
URL:https://business.pa.gov/event/youtube-growing-your-page/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/09/image_983D72F2-2A95-4EF3-88C3-C1DEC18BB58B.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251008T120000
DTEND;TZID=America/New_York:20251008T130000
DTSTAMP:20260502T135853
CREATED:20250925T142917Z
LAST-MODIFIED:20250925T151854Z
UID:116143-1759924800-1759928400@business.pa.gov
SUMMARY:Facebook - Growing Your Page
DESCRIPTION:Join us as we break down the strategies that help small businesses grow on Facebook \nRegistration and Fees: Payment of seminar fees may be made by check\, money order or credit card. Payment must be received to guarantee your space in an event. \nRefund Policy: If you wish to request a refund\, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled\, all fees will be returned. \nSpecial Accommodations: In accordance with the American Disabilities Act and state law\, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.
URL:https://business.pa.gov/event/facebook-growing-your-page/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/09/image_12389E85-E5E8-49CD-91E9-9C6492918432.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251001T120000
DTEND;TZID=America/New_York:20251001T130000
DTSTAMP:20260502T135853
CREATED:20250925T142729Z
LAST-MODIFIED:20250925T143157Z
UID:116115-1759320000-1759323600@business.pa.gov
SUMMARY:Instagram - Growing Your Page
DESCRIPTION:Ready to turn your Instagram into a powerful marketing tool? \n \nJoin us as we break down the strategies and features that help small businesses thrive on Instagram. With constant updates on the platform and the algorithm\, it is important to stay up to date with Instagram and plan out your growth. Whether you’re new to the platform or looking to boost your current presence\, we’ll discuss practical steps to attract followers\, engage your audience\, and convert followers into customers.
URL:https://business.pa.gov/event/instagram-growing-your-page/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2025/09/image_E726FD08-9FD4-4822-B933-F34320830CF3.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250925T100000
DTEND;TZID=America/New_York:20250925T120000
DTSTAMP:20260502T135853
CREATED:20250725T130713Z
LAST-MODIFIED:20250825T124526Z
UID:115327-1758794400-1758801600@business.pa.gov
SUMMARY:Emerging Social Media Trends (webinar)
DESCRIPTION:The world of social networks is changing rapidly. Yet\, it’s important to know what will still benefit your business and which up-and-comers are worth your time.\n \n \n \nCome for an overview of the latest social marketing trends\, as Digital Marketing Strategist Ray Sidney-Smith walks you through the trends and the latest forecasts! There’s no time like the present to plan your social media marketing and choose the right strategy\, networks\, and tactics.\n \n \n \nIn this Web-based presentation\, you’ll walk away with:\n \n \nWhat are the biggest social marketing trends\n \nWhat are the Small Business social media trends on the horizon\n \nTips and tricks to get started with some of these social networks\, and marketing strategies and tactics\n\n \nSpeaker: Ray Sidney-Smith\, CEO\, W3 Consulting
URL:https://business.pa.gov/event/emerging-social-media-trends-webinar-6/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2023/08/image_D9E6B315-6BB3-4DEE-8698-C07F3674D72D.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
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END:VCALENDAR