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DTSTART;TZID=America/New_York:20261014T120000
DTEND;TZID=America/New_York:20261014T130000
DTSTAMP:20261019T094054
CREATED:20260925T213423Z
LAST-MODIFIED:20260925T213423Z
UID:122997-1791979200-1791982800@business.pa.gov
SUMMARY:Facebook - Growing Your Page
DESCRIPTION:Join us as we break down the strategies that help small businesses grow on Facebook \nInstructions: \nAfter submitting this registration\, there will be an additional registration step since there will be food served at this event. \nRegistration Policies:\nRegistration and Fees: Payment of seminar fees may be made by check\, money order or credit card. Payment must be received to guarantee your space in an event. \nRefund Policy: If you wish to request a refund\, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled\, all fees will be returned. \nSpecial Accommodations: In accordance with the American Disabilities Act and state law\, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.
URL:https://business.pa.gov/event/facebook-growing-your-page-10-14-2026/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/09/image_B2EDC617-F83E-4A0E-912D-8B4527F52B0D.png
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261008T120000
DTEND;TZID=America/New_York:20261008T130000
DTSTAMP:20261019T094054
CREATED:20261005T133305Z
LAST-MODIFIED:20261005T133305Z
UID:123301-1791460800-1791464400@business.pa.gov
SUMMARY:How to Utilize the Best Video Editing Software for Your Business
DESCRIPTION:How to Utilize the Best Video Editing Software for Your Business \n \nHow can you create professional videos for your small business without hiring a video editor or paying for expensive software? What is the best video editing software for beginners? And how can you turn videos recorded on your phone or camera into content you can actually use for your business? \n \nThis beginner-friendly workshop is designed for Pennsylvania entrepreneurs and small business owners who want to create better video content for social media\, websites\, promotions\, customer stories\, and digital marketing. \n \nParticipants will explore popular video editing platforms and learn how DaVinci Resolve can be used to edit and organize footage\, improve audio\, correct color and lighting\, add captions and branded graphics\, and format videos for platforms such as Instagram Reels and YouTube. The workshop also introduces ways to make business videos look more professional while creating a simpler\, more repeatable editing workflow. How to utilize the Best video e… \n \nYou will also learn how to get more value from the content you already create. Instead of recording a new video for every marketing need\, one filming session can be repurposed into Instagram Reels\, YouTube Shorts\, customer testimonials\, behind-the-scenes videos\, website content\, employee features\, and other digital marketing assets. How to utilize the Best video e… \n \nWhether you are wondering how to edit videos for your small business\, how to make smartphone videos look professional\, how to create better Instagram Reels\, what free video editing software is best for a small business\, or how to create more marketing content without constantly starting from scratch\, this workshop will provide practical techniques you can begin applying to your business. \n \nNo professional video editing experience is required.
URL:https://business.pa.gov/event/how-to-utilize-the-best-video-editing-software-for-your-business/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/10/image_9281E3B4-E2B4-49EA-91A7-45685F901ED1.png
ORGANIZER;CN="Rachael%20Wolfe":MAILTO:rwolfe@kutztown.edu
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261007T120000
DTEND;TZID=America/New_York:20261007T130000
DTSTAMP:20261019T094054
CREATED:20260925T202718Z
LAST-MODIFIED:20260925T202718Z
UID:122895-1791374400-1791378000@business.pa.gov
SUMMARY:Instagram - Growing Your Page
DESCRIPTION:Ready to turn your Instagram into a powerful marketing tool? \n \nJoin us as we break down the strategies and features that help small businesses thrive on Instagram. With constant updates on the platform and the algorithm\, it is important to stay up to date with Instagram and plan out your growth. Whether you’re new to the platform or looking to boost your current presence\, we’ll discuss practical steps to attract followers\, engage your audience\, and convert followers into customers.
URL:https://business.pa.gov/event/instagram-growing-your-page-10-07-2026/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/09/image_FFC962AA-A18B-40EE-B173-A6D229BB12E6.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261006T100000
DTEND;TZID=America/New_York:20261006T120000
DTSTAMP:20261019T094054
CREATED:20260925T184516Z
LAST-MODIFIED:20260925T184516Z
UID:122841-1791280800-1791288000@business.pa.gov
SUMMARY:The Formula for Social Media Success (webinar)
DESCRIPTION:Social Media Marketing can be intimidating to small businesses because it has a lot of moving parts. Our simple but comprehensive Social Media workshop will help you learn how to prioritize things and give you a clear formula to be successful on Social Media! \n \nThe topics will be covered are:  \n \nLearn the key differences between social networks\n \nIdentify your target market\n \nSet your social media goals\n \nBuild your content strategy \n \nCreate your Ad Strategy\n \nMeasure your results \n \nDiscover must-have social media tools \n\nLeverage Social Media Marketing\, start engaging with your customers\, and increase your sales.  \n Register Today!  \n Speaker: Ray-Sidney Smith\, Digital Marketing Strategist\, Hootsuite Global Brand Ambassador\, Google Small Business Advisor for Productivity\, and Managing Director of W3C Web Services
URL:https://business.pa.gov/event/the-formula-for-social-media-success-webinar-10-06-2026/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/09/image_0A66D617-FD60-427A-9BE3-2562A3A202B3.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T170000
DTEND;TZID=America/New_York:20260922T180000
DTSTAMP:20261019T094054
CREATED:20260917T123809Z
LAST-MODIFIED:20260917T123809Z
UID:122757-1790096400-1790100000@business.pa.gov
SUMMARY:Canva for Business: Build Your Brand System
DESCRIPTION:Strong branding helps customers recognize\, remember\, and trust your business\, but many small business owners struggle to maintain a consistent visual identity while also managing marketing\, social media\, operations\, and everything else that comes with running a business. Canva for Business: Build Your Brand System is a practical\, beginner-friendly workshop designed to help entrepreneurs and small business owners use Canva to create professional\, consistent\, and reusable marketing materials\, even without graphic design experience.  \n \nParticipants will learn how to build a more cohesive small business brand system using logos\, brand colors\, fonts\, design elements\, templates\, and Canva’s branding tools. The workshop explores how to create and organize a brand kit\, select a consistent color palette\, develop reusable templates\, and customize Canva designs for materials such as social media graphics\, flyers\, menus\, business cards\, presentations\, and other marketing content.  \n \nThe session will also introduce Canva Design School\, Canva’s learning resource available to users with an account\, and highlight training related to Social Media Mastery\, and Marketing with Canva. These resources can help business owners continue building skills in branding\, digital marketing\, social media marketing\, content creation\, template customization\, collaboration\, and video editing after the workshop.  \n \nThrough examples and a live Canva demonstration\, participants will see how templates can reduce the time required to create marketing content while still being customized to reflect their individual business and brand. Attendees will leave with practical strategies for using Canva as an ongoing branding\, content creation\, and small business marketing tool\, rather than simply creating one-off graphics.  \n \nTopics include: Canva for small business\, brand identity and visual branding\, Canva Brand Kits\, logos\, colors and typography\, reusable marketing templates\, social media content creation\, digital marketing materials\, Canva Design School\, Social Media Mastery\, Creating a Logo\, Marketing with Canva\, and practical Canva workflows for entrepreneurs.
URL:https://business.pa.gov/event/canva-for-business-build-your-brand-system/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/09/image_A823DCB3-AF17-49AE-9009-927B4BEE15A2.png
ORGANIZER;CN="Rachael%20Wolfe":MAILTO:rwolfe@kutztown.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260826T133000
DTEND;TZID=America/New_York:20260826T150000
DTSTAMP:20261019T094054
CREATED:20260821T131149Z
LAST-MODIFIED:20260821T131448Z
UID:122193-1787751000-1787756400@business.pa.gov
SUMMARY:IN PERSON | Business\, Bytes\, and Brews @ Cup O Code
DESCRIPTION:Join us at Business\, Bytes\, and Brews with excited entrepreneurs and budding business owners for the opportunity to learn\, make connections\, find resources for your business\, and have a little fun! \n \n1:30 PM – Doors open – networking\, with small bites provided by the SBDC and coffee provided by IV Coffee Co. \n \n2:00 PM – Guest Speaker Sam Cease of Cup O Code will present Content That Clicks: Simple Social Media Strategies for Busy Business Owners. \n \nIf you’ve ever opened Instagram\, stared at the “Create Post” button for 20 minutes\, and then closed the app… this one’s for you. \n \nIn this session you will learn all about creating content that actually helps grow your business (without making social media feel like a full-time job). \n \nWe’ll chat about: – How to come up with content ideas when your brain says “I’ve got nothing.” – The types of posts that consistently work for Cup O Code and our clients. – Simple ways to build trust\, grow your audience\, and turn followers into customers. – Easy content creation tips and tricks you can start using right away. \nNo marketing buzzwords. No pressure to go viral. Just real strategies\, real examples\, and hopefully a few “Why didn’t I think of that?” moments. \nWhether you’re a business owner\, side hustler\, or just trying to show up online a little more consistently\, we would love to see you there. Grab a coffee\, bring your questions\, and let’s talk content! \n \n2:30 PM – Stick around for more networking\, with brews for tasting provided by W&S Distributors. \n \n 
URL:https://business.pa.gov/event/in-person-business-bytes-and-brews-cup-o-code-2/
LOCATION:886 Susquehanna Trl\, Northumberland\, PA\, 17857-8515\, United States
CATEGORIES:Social Media
ORGANIZER;CN="Steven%20Stumbris":MAILTO:sstumbri@bucknell.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260806T100000
DTEND;TZID=America/New_York:20260806T120000
DTSTAMP:20261019T094054
CREATED:20260727T121938Z
LAST-MODIFIED:20260728T134424Z
UID:121253-1786010400-1786017600@business.pa.gov
SUMMARY:The Formula for Social Media Success (webinar)
DESCRIPTION:Social Media Marketing can be intimidating to small businesses because it has a lot of moving parts. Our simple but comprehensive Social Media workshop will help you learn how to prioritize things and give you a clear formula to be successful on Social Media! \n \nThe topics will be covered are:  \n \nLearn the key differences between social networks\n \nIdentify your target market\n \nSet your social media goals\n \nBuild your content strategy \n \nCreate your Ad Strategy\n \nMeasure your results \n \nDiscover must-have social media tools \n\nLeverage Social Media Marketing\, start engaging with your customers\, and increase your sales.  \n Register Today!  \n Speaker: Ray-Sidney Smith\, Digital Marketing Strategist\, Hootsuite Global Brand Ambassador\, Google Small Business Advisor for Productivity\, and Managing Director of W3C Web Services
URL:https://business.pa.gov/event/the-formula-for-social-media-success-webinar-13/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260722T120000
DTEND;TZID=America/New_York:20260722T133000
DTSTAMP:20261019T094054
CREATED:20260625T133032Z
LAST-MODIFIED:20260708T131652Z
UID:120923-1784721600-1784727000@business.pa.gov
SUMMARY:Pequeño Negocio\, Grandes Resultados: Marketing Digital e IA - Español
DESCRIPTION:Pequeño negocio\, grandes oportunidades. En el mundo digital de hoy\, tener una presencia sólida en línea y entender cómo utilizar la Inteligencia Artificial (IA) puede ayudar a los emprendedores a atraer más clientes\, ahorrar tiempo y crecer de manera estratégica. \n \nEn este webinar\, los participantes aprenderán estrategias prácticas de mercadeo digital para pequeños negocios\, incluyendo redes sociales\, visibilidad en línea\, conexión con clientes y creación de contenido. También exploraremos herramientas sencillas y accesibles de IA que pueden ayudar a mejorar la productividad\, los esfuerzos de marketing y las operaciones diarias del negocio\, incluso con tiempo y presupuesto limitados. \n \nEsta sesión está diseñada para emprendedores y dueños de pequeños negocios que desean comprender mejor cómo la tecnología puede apoyar el crecimiento de sus negocios de manera práctica y alcanzable. \n \n——- \n \nSmall business\, big opportunities. In today’s digital world\, having a strong online presence and understanding how to use Artificial Intelligence (AI) can help entrepreneurs attract more customers\, save time\, and grow strategically. \n \nIn this webinar\, participants will learn practical digital marketing strategies for small businesses\, including social media\, online visibility\, customer engagement\, and content creation. We will also explore simple and accessible AI tools that can help improve productivity\, marketing efforts\, and day-to-day business operations — even with limited time and budget. \n \nThis session is designed for entrepreneurs and small business owners who want to better understand how technology can support business growth in a practical and achievable way.
URL:https://business.pa.gov/event/pequeno-negocio-grandes-resultados-marketing-digital-e-ia-espanol/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ORGANIZER;CN="Liliana%20Quintero%20Salazar":MAILTO:ldquinterosalazar@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260604T180000
DTEND;TZID=America/New_York:20260604T193000
DTSTAMP:20261019T094055
CREATED:20260526T173505Z
LAST-MODIFIED:20260528T170651Z
UID:120331-1780596000-1780601400@business.pa.gov
SUMMARY:AI on LinkedIn: What to Do and What to Avoid
DESCRIPTION:Did you know… \n \nLinkedIn has over 1.3+ billion users worldwide\, with three new members joining every second. \n \nIt’s not just a social platform—it’s a powerful database for networking\, visibility\, and opportunity creation. \n \nThe question is:Are you using AI on LinkedIn to strengthen your brand… or unintentionally weakening it? \n \nIn this interactive session\, you’ll learn how to strategically use AI to define your value proposition\, build a compelling personal brand\, and optimize your LinkedIn profile—without losing authenticity or credibility. \n \n What You’ll Learn \n \n \nWhere (and how) to incorporate keywords across your profile for maximum discoverability\n \nHow to clearly brand yourself so you are memorable and not generic\n \nHow to evaluate and strengthen your headline with a compelling USP\n \nThe right (and wrong) ways to use AI on LinkedIn\n \nFree tools and resources \n\n \n \nSPEAKER BIOLynne Williams is the Executive Director of the Great Careers Network\, a 501(c)3 nonprofit that provides career education and networking. In addition\, Lynne writes resumes\, LinkedIn profiles\, and company pages\, and focuses on keywords. She is also a writer and trainer on career topics.
URL:https://business.pa.gov/event/ai-on-linkedin-what-to-do-and-what-to-avoid-2/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ORGANIZER;CN="Zachary%20Piotti":MAILTO:zpiotti@widener.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260602T100000
DTEND;TZID=America/New_York:20260602T120000
DTSTAMP:20261019T094055
CREATED:20260526T173443Z
LAST-MODIFIED:20260528T172218Z
UID:120309-1780394400-1780401600@business.pa.gov
SUMMARY:The Formula for Social Media Success (webinar)
DESCRIPTION:Social Media Marketing can be intimidating to small businesses because it has a lot of moving parts. Our simple but comprehensive Social Media workshop will help you learn how to prioritize things and give you a clear formula to be successful on Social Media! \n \nThe topics will be covered are:  \n \nLearn the key differences between social networks\n \nIdentify your target market\n \nSet your social media goals\n \nBuild your content strategy \n \nCreate your Ad Strategy\n \nMeasure your results \n \nDiscover must-have social media tools \n\nLeverage Social Media Marketing\, start engaging with your customers\, and increase your sales.  \n Register Today!  \n Speaker: Ray-Sidney Smith\, Digital Marketing Strategist\, Hootsuite Global Brand Ambassador\, Google Small Business Advisor for Productivity\, and Managing Director of W3C Web Services
URL:https://business.pa.gov/event/the-formula-for-social-media-success-webinar-10/
LOCATION:Webinar\, United States
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://business.pa.gov/wp-content/uploads/2026/05/image_D413779D-FE5A-4191-AD12-444B3FED9FD6.png
ORGANIZER;CN="John%20Higgins":MAILTO:higginsj5@duq.edu
END:VEVENT
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