A new year is upon us, and many people are looking to finally start their dream business. How can you ensure that your New Year’s Resolution sticks?

Join The University of Scranton SBDC for a two-part series to help you get started on the path to business ownership.

How to Know if Your Business Idea Will Really Work

You have an idea for a new business but are wondering where to start. Is the idea worth pursuing? How can you tell if it is or isn’t? Maybe you don’t even have an idea, but know you want to start a business.

This session will help you develop a strong business idea by walking you through simple steps to determine if your idea is feasible and if not, how to make it better.

Steps covered will include:

• Considering your business ideas  (What type of business do you want to start?)

• Assessing your resources  (How much will this endeavor cost, both financially and in time spent?)

• Reviewing industry regulations  (Every industry has them!)

• Defining your target market  (Who are you going to sell to? Hint – it’s not everyone!)

• Identifying your competitive advantage  (What do you have to offer that your competitors don’t?)

• Writing a business plan  (Yes, it is important!)

Join us for part two, “The First Step Express: Starting Your Business” on Thursday, January 16 from 12:00 p.m. – 1:00 p.m. Register here: https://pasbdc.ecenterdirect.com/events/32006