Building on discovery insights, this session focuses on developing and testing assumptions about customer needs and market dynamics. Participants learn how to strengthen their competitive positioning, evaluate pricing strategies, and assess potential sales and marketing channels. The workshop emphasizes practical methods to validate whether assumptions align with real-world market behavior, enabling more confident decision-making.

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event.

Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.