Selling products online can help rural businesses reach new customers, but success starts with the right foundation. This webinar guides rural small business owners through the key planning steps needed before selling on Facebook, a website, or online marketplaces. Learn how to choose the right platforms, understand your customers, and avoid common mistakes so your online sales efforts are realistic and sustainable.

What you’ll learn:

• How to determine if your business is ready to sell online and what planning is required

• Identifying your target customer and choosing the right online sales platforms

• Building a strong online storefront with effective product photos and descriptions

• Marketing essentials to drive traffic and build customer loyalty

• Avoiding common pitfalls and measuring success so you can adapt and grow

Attendees will receive practical handouts to help continue building their online sales strategy after the webinar.