Most small business owners treat LinkedIn like an online resume. That’s leaving money on the table. LinkedIn is one of the most powerful lead generation tools available—if you know how to use it. In this session, you’ll learn how to optimize your profile to attract ideal clients, create content that gets seen without spending hours online, and turn connections into real business conversations. Whether you’re launching your first business or scaling an established one, you’ll walk away with a practical 30-day action plan to make LinkedIn work for your business goals.

 

Karen Seymour is the Founder and CEO of KJS Digital Marketing, a boutique Philadelphia agency that helps service-based business owners stop spinning their wheels on social media and start generating real leads. Since 2017, she’s helped consultants, coaches, and small business owners build digital authority that actually translates to booked meetings and closed deals. With a Master’s degree from Duke University and a no-BS approach to marketing strategy, Karen specializes in turning expertise into influence, without the overwhelm.