Whether you’re just starting out or looking to sharpen your digital skills, this beginner-friendly webinar is designed specifically for small business owners, solo entrepreneurs, and local service providers. You’ll learn the essentials of digital marketing, from setting up a Google Business Profile to boost local SEO, to using social media platforms like Instagram, Facebook, and LinkedIn to attract and engage customers. We’ll cover core digital marketing channels including websites, email marketing, content creation, and paid advertising, while discussing the growing role of artificial intelligence in digital marketing. It is filled with practical tips and tools to help your business grow online.

Objectives

• Understand how to create and optimize a Google Business Profile to boost local SEO.
• Learn the core digital marketing channels and how they work together.
• Explore how to effectively use social media platforms like Instagram, Facebook, and LinkedIn for business growth.
• Understand the importance of email marketing. 
• Learn how to create a simple content calendar to plan and schedule posts. 
• Gain an introductory understanding of artificial intelligence (AI) tools and their applications in digital marketing.
• Begin developing a basic digital marketing plan incorporating social media, email, and AI-powered tools.

This presentation is brought to you by the University of Pittsburgh Small Business Development Center and PantherlabWorks