Running a small business means wearing a lot of hats. Between serving customers, managing employees, and handling day-to-day operations, it can be difficult to find time to focus on marketing and financial management.

Join the Bucknell University Small Business Development Center (SBDC) for a practical morning focused on two areas that impact nearly every business: attracting customers and understanding your numbers.

Whether you’re just getting started or have been in business for years, you’ll leave with tools, ideas, and strategies you can begin using immediately.

What You’ll Learn

Understanding Your Numbers 

Many business owners aren’t always sure where the money is going. This session breaks down key concepts like revenue, cost of goods, overhead, and presents cash flow in a straightforward, approachable way. We’ll focus on practical insights that can help business owners make better decisions and better understand the financial health of their business.

No-Cost Marketing for Small-Town Businesses

Learn practical ways to increase visibility and attract customers without spending a fortune on advertising. We’ll discuss local marketing strategies, Google Business Profile optimization, social media best practices, and other low-cost tools that can help small businesses grow their reach and strengthen community connections.

Schedule

8:00 – 8:30 AM
Networking and refreshments

8:30 – 9:00 AM
Understanding Your Numbers 

9:00 – 9:30 AM
No-Cost Marketing 

BONUS: On-Site Office Hours from 10am – 12pm

This workshop is presented by the Bucknell University Small Business Development Center in partnership with Helix Hall and Mifflinburg Innovation Works.