A successful year starts with a plan. Join us for this 90-minute webinar designed to help small business owners prepare their 2027 marketing strategy. Participants will learn the key components of an effective marketing plan, including setting goals, identifying ideal audiences, selecting marketing channels, creating measurable objectives, and developing a content calendar for the year. We’ll discuss why now is the ideal time to evaluate current marketing efforts, plan future campaigns, and establish systems for tracking results. Guests will leave with a marketing checklist and steps to create a plan that helps them promote more strategically, stay organized, and measure success throughout 2027.

Presenter: Gab Sacidor

Gab Sacidor brings more than 15 years of expertise in communication and marketing to the Temple SBDC, supported by a strong commitment to community service. She began her career as a reporter for The Northeast Times in Philadelphia, later advancing to a role as Assignment Editor and Digital Media Producer at CBS 3 Eyewitness News, where she spent six years honing her skills in broadcast and digital media.

Gab’s passion for supporting businesses has defined much of her career. She served as the Marketing Director for the Old City District, and more recently, she managed marketing and membership efforts for the Lower Bucks County Chamber of Commerce. In each of these roles, she has utilized her expertise in communication, marketing strategy, and relationship-building to foster growth and strengthen community ties.

A graduate of La Salle University with a Bachelor of Arts in Communication, Gabriella continues to leverage her experience to help businesses thrive while making a positive impact on local communities.