Without customers, an innovative new idea is just a hobby. This webinar focuses on how to make sure that what you are developing matches what the customer find valuable.  

Attendees at this webinar will learn about: 

• Understanding Your Customers: Identifying your target market, their needs, and pain points.
• Market Research Techniques: Conducting research to gather data on market size, trends, and competition.
• Customer Interviews: Conducting interviews to gain insights into customer preferences and behavior.
• Value Proposition Development: Creating a compelling value proposition that addresses customer needs and differentiates your innovation.

This is part 2 of 4 in an Agricultural Innovation webinar series targeting ag-related businesses. Farmers, food processors, farmers’ markets, restaurants, retail and wholesale food entities, food trucks, and agritourism businesses will find it especially beneficial, but it is open to all entrepreneurs and business owners seeking to innovate and grow! 

NOTE: THIS WEBINAR IS ONLINE ONLY. You will be provided a Zoom link ahead of the event.