Before You Market: Know Your Numbers | Understanding Revenue, Costs, Pricing, and Marketing Budgets

Everyone wants to talk marketing tactics, but before we discuss websites, social media, or advertising, let’s make sure your numbers make sense.

In this session, we’ll take a practical look at revenue, direct costs, overhead expenses, and pricing. You’ll learn how these key financial metrics work together and why understanding them is essential before setting a marketing budget.

We’ll then explore how marketing fits into the bigger financial picture, including how much businesses typically spend on marketing, how to determine what’s right for your business, and how to know whether your marketing efforts are actually paying off.

If you’ve ever wondered “Can I afford this?” or “How much should I be spending on marketing?” this session is for you.