Join Lorena Bravo for a hands-on, step-by-step guide to identifying and effectively engaging your target audience. In this 90-minute session, you’ll explore actionable methods—including AI-driven techniques—to understand audience behavior, define your target market, and develop impactful engagement strategies. A live demonstration will showcase real-time application of these methods, making it easier to connect with and captivate your audience. The session concludes with a Q&A, providing personalized insights for your marketing needs.

Lorena Bravo brings extensive experience in assisting entrepreneurs across Berks County and beyond, empowering minority-owned businesses with her bilingual expertise.

For more information or to register, please contact Lorena at bravo@kutztown.edu.