Rank Higher on Google: The Fundamentals of Website SEO

Is your business showing up when customers search for your products or services on Google? Understanding Search Engine Optimization (SEO) can help small business owners improve their online visibility, attract potential customers, and strengthen their digital presence.

Join the Kutztown University Small Business Development Center for this beginner-friendly webinar covering the fundamentals of website SEO and local search. Participants will learn how Google discovers and ranks websites, what makes a website trustworthy, and how to use keywords and valuable content to connect with customers searching online.

The session will also explore how Google Business Profile, customer reviews, and backlinks contribute to online visibility, particularly for businesses serving local communities.

Topics covered include:

• Understanding SEO: How search engines crawl, index, and rank website pages.

• Website Trustworthiness: The importance of website security, functioning links, and structured information.

• Keywords and Search Intent: Identifying relevant search terms and understanding what potential customers are looking for.

• Website Content: Creating useful website pages, blogs, and service descriptions that align with customer searches.

• Google Business Profile: Improving business information, local visibility, and discoverability on Google Search and Maps.

• Local SEO: Understanding location-based searches and the factors that influence local search results.

• Customer Reviews: Building credibility through genuine customer feedback and professional review responses.

• Backlinks: Understanding how links from reputable websites and local organizations can support search visibility.

Who Should Attend?

This webinar is designed for small business owners, entrepreneurs, and individuals responsible for managing a business website who want to better understand SEO and improve their online presence.

No previous SEO experience is required. Participants will leave with a clearer understanding of the fundamental elements of SEO and practical areas to prioritize when improving their website and local search presence.