Most micro-enterprises approach AI the wrong way — they start with the tool instead of the problem. They adopt a chatbot because a competitor did, or subscribe to an automation platform because it promised to “transform their business,” only to find themselves months later with a new monthly expense and no meaningful change in results. This webinar cuts through the noise to offer a more grounded, sustainable approach: one that starts with your strategic goals, moves through an honest assessment of your operations, and only then asks which tools — if any — are the right fit. Because AI doesn’t rescue a business without direction; it accelerates one that already knows where it’s going.

In this 60-minute session designed specifically for micro-enterprises, you’ll walk away with a practical framework for evaluating where AI can genuinely move the needle in your business — and where it can’t. We’ll work through how to translate big-picture goals into specific operational problems, how to audit your workflows for the bottlenecks that are actually costing you, and how to apply a simple decision filter before adopting any new tool. No hype, no jargon, no pressure to overhaul everything at once. Just a clear, honest process for making AI work for your business — on your terms.

Presenter: Isabel Krome

Isabel Krome joined Temple Small Business Development Center as a Business Consultant in 2021. She has helped to launch and grow many businesses over the years, including professional service providers, creative professionals, daycare businesses, cleaning companies, and eCommerce businesses.

Isabel has over a decade of small business development experience. Her work has been wide-ranging, including business model planning, market research, AI implementation, business formalization, accessing capital, strategic planning, diversity certifications, and more.