Video Marketing: Short-Form Strategies That Boost ROI

Short-form video is one of the most effective ways for small businesses to attract attention, build trust, and generate leads — without expensive equipment or complicated tools. But posting random videos isn’t enough. To see real results, your content needs to be intentional, clear, and aligned with your business goals.

In this one-hour webinar, the Kutztown University Small Business Development Center, in partnership with Seedcopa and the U.S. Small Business Administration, will walk through a simple, repeatable approach to creating short-form videos that actually support return on investment (ROI).

Participants will learn how to plan, film, and post short vertical videos using just a smartphone, while focusing on messaging that stops the scroll and encourages action.

During this session, you will learn how to:

• Create strong hooks that grab attention in the first few seconds

• Use a simple script framework for 30–45 second videos

• Record clear, effective vertical video with your phone

• Add calls-to-action that drive clicks, messages, or engagement

• Understand basic metrics to measure what’s working

This session is ideal for small business owners, entrepreneurs, and marketers who want practical video strategies they can implement immediately — without overwhelm or a large marketing budget.

Following the webinar, attendees will have access to one-on-one consulting support through the KU SBDC for personalized guidance tailored to their business.