Events

Want your business to show up first when customers search “near me”? In this fast-paced workshop, you will learn how to rank higher on Google Maps using a fully optimized Google Business Profile, high-impact reviews, and proximity signals that move the needle fast.Our KU SBDC coach will walk you step by step through what to […]

Social Media Marketing can be intimidating to small businesses because it has a lot of moving parts. Our simple but comprehensive Social Media workshop will help you learn how to prioritize things and give you a clear formula to be successful on Social Media!The topics will be covered are: Learn the key differences between social […]

Video Marketing: Short-Form Strategies That Boost ROIShort-form video is one of the most effective ways for small businesses to attract attention, build trust, and generate leads — without expensive equipment or complicated tools. But posting random videos isn’t enough. To see real results, your content needs to be intentional, clear, and aligned with your business […]

The digital marketing landscape evolves faster every year—new technologies, changing algorithms, and shifting consumer behaviors all impact how businesses reach their audiences.Join Digital Marketing Strategist Ray Sidney-Smith for an engaging, forward-looking session exploring the key digital marketing trends in 2026. Learn what’s next in content marketing, search, AI-driven personalization, and automation so you can refine […]

Did you know …LinkedIn has over 1.2 billion users worldwide and welcomes three new members every second?LinkedIn is a database for networking and relationship building?How can you define your value proposition, build your personal brand, optimize your LinkedIn profile, and leverage your competitive edge?By attending this session, you’ll learn:Where in your profile to effectively incorporate […]

Join the Kutztown University Small Business Development Center for a special SBDC Day celebration designed to bring entrepreneurs together to connect, collaborate, and strengthen their businesses.This event is an opportunity for local entrepreneurs, small business owners, and community partners to come together and celebrate the collective impact of entrepreneurial support resources like the SBDC. Attendees will have the […]

Social Media Marketing can be intimidating to small businesses because it has a lot of moving parts. Our simple but comprehensive Social Media workshop will help you learn how to prioritize things and give you a clear formula to be successful on Social Media!The topics will be covered are: Learn the key differences between social […]

Social Media Marketing can be intimidating to small businesses because it has a lot of moving parts. Our simple but comprehensive Social Media workshop will help you learn how to prioritize things and give you a clear formula to be successful on Social Media!The topics will be covered are: Learn the key differences between social […]

Did you know…LinkedIn has over 1.3+ billion users worldwide, with three new members joining every second.It’s not just a social platform—it’s a powerful database for networking, visibility, and opportunity creation.The question is:Are you using AI on LinkedIn to strengthen your brand… or unintentionally weakening it?In this interactive session, you’ll learn how to strategically use AI to define your […]

The digital marketing landscape evolves faster every year—new technologies, changing algorithms, and shifting consumer behaviors all impact how businesses reach their audiences.Join Digital Marketing Strategist Ray Sidney-Smith for an engaging, forward-looking session exploring the key digital marketing trends in 2026. Learn what’s next in content marketing, search, AI-driven personalization, and automation so you can refine […]