Join us in a 1-hour virtual training as we examine strategies and methods of effective email marketing campaigns in propelling your small business forward. This session is for those looking for an introduction to email marketing or those looking to engage in effective email marketing campaigns. 

During the session, presenters will delve into the realm of email platforms and the art of crafting impactful email campaigns. Hosts will share helpful ideas on creating personalized and targeted emails to reach the right customers. 
  By the end of the session, users will: 

• Understand different email types and platforms 
• Analyze the anatomy of a compelling email, understanding everything from headers and logos to subject lines and call-to-actions 
• Learn best practices for developing an email marketing strategy that engages audiences and drives sales

This is the eighth session in our 10-part Blueprint digital marketing series, which is designed to guide entrepreneurs through the process of effective email marketing. Training sessions will be offered as a pre-recording with the opportunity to ask live questions throughout with a Penn State SBDC business consultant.