Events

This is an in-person event.This workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2024 goals. For beginners to intermediate-level campaign managers and media planners.We’ll cover:Online Marketing ChannelsWhen to use one channel over anotherCreating an offer/landing pageBuilding CampaignsOptimizing for SuccessTracking Performance When you leave this training session, […]

In the digital age, your website is often the first point of interaction between your small business and potential customers. Making that interaction count is crucial. Join the Kutztown Small Business Development Center for an enlightening webinar dedicated to boosting your website's engagement. This session is designed for small business owners and entrepreneurs eager to […]

More than ever, professional Branding and Signage gives your business a distinct advantage in a visually competitive marketplace.By setting your business apart, you can increase your customer base: increasing sales and helping your business to grow and succeed. Topics include: The Economics of Signage: your best marketing toolLogo/Branding: your most valuable assetSign Design: the sum is worth […]

Dive into the last installment of our three-part series on marketing for small businesses. Join us on a journey through the organic evolution of a business's marketing needs, as seen through the experiences of two fictional young entrepreneurs striving for success. This course offers valuable lessons and strategies that allow participants to evaluate their current […]

A compelling online presence can help small business owners build their brand, expand their reach, connect with their target audience, and effectively promote their products or services. In this two-part, hands-on workshop, small business owners will learn cost-effective strategies for establishing an online presence that attracts customers and generates sales. In the 1-hour virtual training session, […]