Events

This is an in-person and live-stream workshop.This workshop is for small business owners and marketing professionals who want to improve their photo taking / professional looking skills.Are you a small business owner who struggles to create high-quality content for social media or your business's website? Are you in need of professional-looking photos to support your […]

Are you ready to take your small business into the spotlight? Join us for an engaging student-led webinar hosted by the SBDC, where we'll share insider tips and strategies to help you elevate your brand through effective public relations and media outreach.In this session, we'll cover:Crafting the Perfect Press Release: Learn the key components of a […]

This is an in-person session. Join Renee DeMichiei Farrow, an award-winning business owner, two-time author, and results-oriented certified coach, for successful networking strategies. We almost forgot how to network because of the pandemic! As a business owner, your network could be the key to your business's success. Although digital has become more important than ever, still […]

Join us as we break down the essential building blocks of successful digital marketing. Whether you're a small business owner, entrepreneur, or want to grow your marketing strategies, this session will equip you with the tools and strategies to elevate your online presence.What We'll DiscussThe importance of defining and understanding your target market to reach […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

In this engaging and insightful webinar, small business owners will discover how the subtle elements of design—shapes, colors, and fonts—play a crucial role in shaping customer perceptions and influencing buying decisions. Attendees will learn:The psychological impact of colors and how to choose the right palette for your brand’s message.Font selection strategies and how typography can […]

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in […]

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in […]

Join us for an interactive, in-person workshop designed to help you optimize your Google Business Profile for maximum visibility.Whether you're setting up your profile for the first time or refining an existing one, we’ll guide you through essential steps to ensure your business is properly configured. Learn how to manage your profile like a social […]

This is an in-person workshop. A photo camera is required (DSLR, mirrorless, etc.). Learning to operate and utilize professional photography equipment to promote your products and services as a small business owner has never been more important than it is today. Establishing a professional, visual brand identity in our digital-first environment is crucial to maintaining success.  This […]

How do you turn consumers into customers? Join us as we guide you through the essentials of website and email marketing - the most direct online sales tools. Learn how to build an effective website that converts visitors into customers and create compelling email campaigns that drive engagement. Whether you're just starting or looking to enhance […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

CONTRACTS & PRICING In Person Challenged by RFPs and Contract Proposals?Are you a business owner that is often intimated by the idea of responding to solicitation offers from industry and government entities when trying to secure work?  Then this class is for you!  During this session, SBA Business Opportunity Specialist, Dave Pinkosky, will help you gain […]

The Federal Government is the largest purchaser of goods and services in the world. Interested in learning how to research and create a marketing strategyto pursue federal government contracts?Historical and Forecast Data Searches: FPDS (Federal Procurement Data Systems), USAspending.Gov, FBF.gov and other GSA Tools, SAM.govIdentifying your Government Marketing Network: Target Federal Agencies and PotentialPrivate Sector […]

Finding it challenging to connect with decision-makers and win more work? Opening doors to other business decision-makers to win work to grow and develop your business is easier with strategic marketing, a key part of which is having focused capability statement.A capability statement is an easy and inexpensive marketing tool that serves an introductory resume […]

This webinar explores the power of minimalism in marketing, demonstrating how a “less is more” approach can create clearer messaging, stronger brand identity, and better customer engagement. We’ll examine the benefits of minimalism, best practices, and how it compares to other marketing styles. Through real-world examples from brands like Black Diamond, The Ordinary, and Arcteryx, […]

This is a webinar event.This workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2025 goals. For beginners to intermediate-level campaign managers and media planners.We’ll cover:Online Marketing ChannelsWhen to use one channel over anotherCreating an offer/landing pageBuilding CampaignsOptimizing for SuccessTracking Performance When you leave this training session, […]

In today’s digital landscape, visuals play a pivotal role in shaping how a brand is perceived. In this insightful webinar, attendees will gain a deeper understanding of the importance of visuals in social media and websites and how they drive successful business outreach. The session will cover essential topics including the definition of visual branding, […]

Whether you're a budding entrepreneur, a seasoned professional, or simply curious about the world of marketing, this session is tailored to provide you with essential insights. From understanding target audiences to crafting compelling messages, we'll explore key concepts that form the backbone of successful marketing strategies. Discover practical tips, industry trends, and actionable techniques to […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn’t have to be complicated in order to work.This webinar will cover the basic components of a marketing plan that should be the basis for your marketing activities. You will walk away with answers to questions such […]

Do you have a business concept in mind but aren’t sure of the next steps? This presentation is all about turning that concept into a concrete plan, and we’ll discuss details around revenue streams, market research, industry research, competitive analysis, and more. This is a great follow up to our First Steps series, but you […]

Join us for an interactive, in-person workshop designed to help you optimize your Google Business Profile for maximum visibility.Whether you're setting up your profile for the first time or refining an existing one, we’ll guide you through essential steps to ensure your business is properly configured. Learn how to manage your profile like a social […]

“The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells itself.” - Peter F. DruckerAlthough the goal is to sell your product to everyone, or as many people as possible, the target market should be a specially defined group/population that is more likely to […]