Events

Do you have a business concept in mind but aren’t sure of the next steps? This presentation is all about turning that concept into a concrete plan, and we’ll discuss details around revenue streams, market research, industry research, competitive analysis, and more. This is a great follow up to our First Steps series, but you […]

Join us for an interactive, in-person workshop designed to help you optimize your Google Business Profile for maximum visibility.Whether you're setting up your profile for the first time or refining an existing one, we’ll guide you through essential steps to ensure your business is properly configured. Learn how to manage your profile like a social […]

“The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells itself.” - Peter F. DruckerAlthough the goal is to sell your product to everyone, or as many people as possible, the target market should be a specially defined group/population that is more likely to […]

Curious about how to use your Google Business Profile to get noticed online? This beginner-friendly webinar will walk you through practical tips for making your profile more visible and engaging—no tech expertise required.We’ll cover the basics of what makes a strong profile and focus on easy ways to keep it updated, active, and appealing to […]

This is an online workshop.This workshop is for small business owners and marketing professionals who want to improve their photo taking / professional looking skills.Are you a small business owner who struggles to create high-quality content for social media or your business's website? Are you in need of professional-looking photos to support your marketing campaigns? […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

This is an in-person workshop. A photo camera is required (DSLR, mirrorless, etc.). Learning to operate and utilize professional photography equipment to promote your products and services as a small business owner has never been more important than it is today. Establishing a professional, visual brand identity in our digital-first environment is crucial to maintaining success.  This […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

Understanding your market is critical to building a successful business plan. In this practical webinar, the SBDC will guide you through the essential steps of conducting effective market research — from identifying your target audience to analyzing your competition. You’ll learn how to:        Define your ideal customer and market segment        Find reliable data on industry trends […]

This is a webinar event.This workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2025 goals. For beginners to intermediate-level campaign managers and media planners.We’ll cover:Online Marketing ChannelsWhen to use one channel over anotherCreating an offer/landing pageBuilding CampaignsOptimizing for SuccessTracking Performance When you leave this training session, […]

This session provides a guided walkthrough of a complete Digital Marketing Strategy Plan, customized for small business owners and entrepreneurs. Using the planning template, we’ll show you how to align your arketing actions with your business goals.Participants will learn how to: ?? Define clear marketing objectives that support business growth ?? Set SMART goals and choose […]

Registration Policies: Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. We ask that the seminar fee be paid prior to the event to guarantee your space. You may send a check payable to 'PennWest University' to the following address: Attention: PennWest University - Clarion SBDC Training […]

In this practical, idea-packed webinar, marketing consultant Gab Sacidor will walk you through free tools, platforms, and strategies to boost your visibility online. From building your brand voice to leveraging social media, email, and content marketing, you’ll discover no-cost ways to promote your business and connect with your ideal audience.Attendees will be able to:- Recognize […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

Artificial Intelligence (AI) is a powerful technology that can help simplify business tasks and create new opportunities for small businesses and entrepreneurs, but knowing how to use it may seem out of reach. Developed with input from experts at Google, this workshop will explain the basics of AI and how AI-powered tools by Google can […]

Getting your business good press is a process. Every brand, company, or product wants to get on national or local TV for instant recognition, credibility, and power in our visually driven world. An almost 4:30 minute segment on a major morning TV talk show can have that magical, grass roots lasting effect to help boost […]

This is an online workshop.This workshop is for small business owners and marketing professionals who want to improve their photo taking / professional looking skills.Are you a small business owner who struggles to create high-quality content for social media or your business's website? Are you in need of professional-looking photos to support your marketing campaigns? […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

Unlock the power of data to refine your marketing efforts. This webinar will cover performance tracking, campaign optimization, and smart segmentation strategies to help you reach the right audience with the right message—at the right time. #tribe-events div, ul li { font-family: 'Montserrat' !important; font-size: 16px !important; } jQuery(document).ready(function() { jQuery(".tribe-events-event-url a").text("Event Link"); jQuery(".tribe-events-meta-group").css('width', '270px'); });

This is an in-person workshop. A photo camera is required (DSLR, mirrorless, etc.). Learning to operate and utilize professional photography equipment to promote your products and services as a small business owner has never been more important than it is today. Establishing a professional, visual brand identity in our digital-first environment is crucial to maintaining success.  This […]

Join the Harrisburg Regional Chamber & CREDC and the Pennsylvania Small Business Development Center online for an interactive Grow with Google workshop. This session will help small business owners and entrepreneurs learn how to increase their visibility online by getting their local business listed on Google Search.Participants will:Learn how to claim and verify their Google […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

Learn about free tools, platforms, and strategies to boost your visibility online. From building your brand voice to leveraging social media, email, and content marketing, you’ll discover no-cost ways to promote your business and connect with your ideal audience.Presenter: Gab SacidorGab Sacidor brings more than 15 years of expertise in communication and marketing to the […]

Whether you're a budding entrepreneur, a seasoned professional, or simply curious about the world of marketing, this session is tailored to provide you with essential insights. From understanding target audiences to crafting compelling messages, we'll explore key concepts that form the backbone of successful marketing strategies. Discover practical tips, industry trends, and actionable techniques to […]

If you’re done playing small and tired of blending in… this talk is for you!Most small businesses fail not because their offer is bad, but because their brand is vague, generic, and trying to hard to look good instead of standing for something real. This talk shows purpose-driven leaders how to swing big with the […]