Events

UPMC Essentials for Success Symposium SIGN UP: NEW TRAINING & BUSINESS LEADER NETWORKING EVENT No-cost program for previous Essentials for Success participants & new diverse suppliers wishing to learn about opportunities with UPMC.  Soleil Meade Pennsylvania Digital Coach Learn how increasing your business’s visibility on Google can attract more customers and drive new opportunities. Discover how […]

To get people to come to your website you must pro-actively market it. Learn ways to promote your small business site. By the end of this webinar, you will have a better understanding of website traffic and its different types, core marketing strategies that drive website traffic, and how the use of machine learning and […]

Join us in a 1-hour virtual training as we examine strategies and methods of effective email marketing campaigns in propelling your small business forward. This session is for those looking for an introduction to email marketing or those looking to engage in effective email marketing campaigns. During the session, presenters will delve into the realm of […]

This is an *in-person* eventLocation:  Shamokin Coal Twp Public Library, 210 E Independence St, Shamokin PA  17872Join us for an in-person workshop designed to help you optimize your Google Business Profile for maximum visibility. Whether you're just getting started or want to fine-tune your existing profile, we'll walk you through the essential steps to ensure your business […]

Understanding your customer, their needs, and motivations is key to maintaing a business relationship. Learn strategies that will help you design a better experience to keep your customers.  Registration Policies: Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space […]

In today's digital age, video content is a critical tool for expanding your business's reach, engaging with your target audience, and driving growth. Video marketing is a dynamic and proven strategy for increasing brand visibility, building strong customer relationships, and ultimately boosting sales.   Join us for an informative 1-hour webinar designed to empower small business owners […]

This is an in-person and live-stream workshop.This workshop is for small business owners and marketing professionals who want to improve their photo taking / professional looking skills.Are you a small business owner who struggles to create high-quality content for social media or your business's website? Are you in need of professional-looking photos to support your […]

Join us for the final session of our comprehensive digital marketing series designed exclusively for small business owners! Hosted by the Penn State SBDC, this 1-hour virtual workshop focuses on leveraging blogging as a powerful, cost-effective tool to elevate your online presence.Throughout the session, attendees will learn how to:Strategically approach blogging to boost online visibilityCreate […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

This is a webinar event.This workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2025 goals. For beginners to intermediate-level campaign managers and media planners.We’ll cover:Online Marketing ChannelsWhen to use one channel over anotherCreating an offer/landing pageBuilding CampaignsOptimizing for SuccessTracking Performance When you leave this training session, […]

Learn how to effectively leverage paid search and social media advertising to reach ideal customers for your small business. This foundational webinar will provide you with the essential knowledge and strategies to boost your online visibility and drive significant results in a rapidly changing marketing landscape.Speaker: Conner Sheridan Registration and Fees: Payment of seminar fees […]

This is an in-person and live-stream workshop.This workshop is for small business owners and marketing professionals who want to improve their photo taking / professional looking skills.Are you a small business owner who struggles to create high-quality content for social media or your business's website? Are you in need of professional-looking photos to support your […]

Are you ready to take your small business into the spotlight? Join us for an engaging student-led webinar hosted by the SBDC, where we'll share insider tips and strategies to help you elevate your brand through effective public relations and media outreach.In this session, we'll cover:Crafting the Perfect Press Release: Learn the key components of a […]

This is an in-person session. Join Renee DeMichiei Farrow, an award-winning business owner, two-time author, and results-oriented certified coach, for successful networking strategies. We almost forgot how to network because of the pandemic! As a business owner, your network could be the key to your business's success. Although digital has become more important than ever, still […]

Join us as we break down the essential building blocks of successful digital marketing. Whether you're a small business owner, entrepreneur, or want to grow your marketing strategies, this session will equip you with the tools and strategies to elevate your online presence.What We'll DiscussThe importance of defining and understanding your target market to reach […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

In this engaging and insightful webinar, small business owners will discover how the subtle elements of design—shapes, colors, and fonts—play a crucial role in shaping customer perceptions and influencing buying decisions. Attendees will learn:The psychological impact of colors and how to choose the right palette for your brand’s message.Font selection strategies and how typography can […]

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in […]

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in […]

Join us for an interactive, in-person workshop designed to help you optimize your Google Business Profile for maximum visibility.Whether you're setting up your profile for the first time or refining an existing one, we’ll guide you through essential steps to ensure your business is properly configured. Learn how to manage your profile like a social […]

This is an in-person workshop. A photo camera is required (DSLR, mirrorless, etc.). Learning to operate and utilize professional photography equipment to promote your products and services as a small business owner has never been more important than it is today. Establishing a professional, visual brand identity in our digital-first environment is crucial to maintaining success.  This […]