Events

Join us for an interactive, in-person workshop designed to help you optimize your Google Business Profile for maximum visibility.Whether you're setting up your profile for the first time or refining an existing one, we’ll guide you through essential steps to ensure your business is properly configured. Learn how to manage your profile like a social […]

This is an in-person workshop. A photo camera is required (DSLR, mirrorless, etc.). Learning to operate and utilize professional photography equipment to promote your products and services as a small business owner has never been more important than it is today. Establishing a professional, visual brand identity in our digital-first environment is crucial to maintaining success.  This […]

How do you turn consumers into customers? Join us as we guide you through the essentials of website and email marketing - the most direct online sales tools. Learn how to build an effective website that converts visitors into customers and create compelling email campaigns that drive engagement. Whether you're just starting or looking to enhance […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

CONTRACTS & PRICING In Person Challenged by RFPs and Contract Proposals?Are you a business owner that is often intimated by the idea of responding to solicitation offers from industry and government entities when trying to secure work?  Then this class is for you!  During this session, SBA Business Opportunity Specialist, Dave Pinkosky, will help you gain […]

The Federal Government is the largest purchaser of goods and services in the world. Interested in learning how to research and create a marketing strategyto pursue federal government contracts?Historical and Forecast Data Searches: FPDS (Federal Procurement Data Systems), USAspending.Gov, FBF.gov and other GSA Tools, SAM.govIdentifying your Government Marketing Network: Target Federal Agencies and PotentialPrivate Sector […]

Finding it challenging to connect with decision-makers and win more work? Opening doors to other business decision-makers to win work to grow and develop your business is easier with strategic marketing, a key part of which is having focused capability statement.A capability statement is an easy and inexpensive marketing tool that serves an introductory resume […]

This webinar explores the power of minimalism in marketing, demonstrating how a “less is more” approach can create clearer messaging, stronger brand identity, and better customer engagement. We’ll examine the benefits of minimalism, best practices, and how it compares to other marketing styles. Through real-world examples from brands like Black Diamond, The Ordinary, and Arcteryx, […]

This is a webinar event.This workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2025 goals. For beginners to intermediate-level campaign managers and media planners.We’ll cover:Online Marketing ChannelsWhen to use one channel over anotherCreating an offer/landing pageBuilding CampaignsOptimizing for SuccessTracking Performance When you leave this training session, […]

In today’s digital landscape, visuals play a pivotal role in shaping how a brand is perceived. In this insightful webinar, attendees will gain a deeper understanding of the importance of visuals in social media and websites and how they drive successful business outreach. The session will cover essential topics including the definition of visual branding, […]

Whether you're a budding entrepreneur, a seasoned professional, or simply curious about the world of marketing, this session is tailored to provide you with essential insights. From understanding target audiences to crafting compelling messages, we'll explore key concepts that form the backbone of successful marketing strategies. Discover practical tips, industry trends, and actionable techniques to […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn’t have to be complicated in order to work.This webinar will cover the basic components of a marketing plan that should be the basis for your marketing activities. You will walk away with answers to questions such […]

Do you have a business concept in mind but aren’t sure of the next steps? This presentation is all about turning that concept into a concrete plan, and we’ll discuss details around revenue streams, market research, industry research, competitive analysis, and more. This is a great follow up to our First Steps series, but you […]

Join us for an interactive, in-person workshop designed to help you optimize your Google Business Profile for maximum visibility.Whether you're setting up your profile for the first time or refining an existing one, we’ll guide you through essential steps to ensure your business is properly configured. Learn how to manage your profile like a social […]

“The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells itself.” - Peter F. DruckerAlthough the goal is to sell your product to everyone, or as many people as possible, the target market should be a specially defined group/population that is more likely to […]

Curious about how to use your Google Business Profile to get noticed online? This beginner-friendly webinar will walk you through practical tips for making your profile more visible and engaging—no tech expertise required.We’ll cover the basics of what makes a strong profile and focus on easy ways to keep it updated, active, and appealing to […]

This is an online workshop.This workshop is for small business owners and marketing professionals who want to improve their photo taking / professional looking skills.Are you a small business owner who struggles to create high-quality content for social media or your business's website? Are you in need of professional-looking photos to support your marketing campaigns? […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

This is an in-person workshop. A photo camera is required (DSLR, mirrorless, etc.). Learning to operate and utilize professional photography equipment to promote your products and services as a small business owner has never been more important than it is today. Establishing a professional, visual brand identity in our digital-first environment is crucial to maintaining success.  This […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

Understanding your market is critical to building a successful business plan. In this practical webinar, the SBDC will guide you through the essential steps of conducting effective market research — from identifying your target audience to analyzing your competition. You’ll learn how to:        Define your ideal customer and market segment        Find reliable data on industry trends […]

This is a webinar event.This workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2025 goals. For beginners to intermediate-level campaign managers and media planners.We’ll cover:Online Marketing ChannelsWhen to use one channel over anotherCreating an offer/landing pageBuilding CampaignsOptimizing for SuccessTracking Performance When you leave this training session, […]

This session provides a guided walkthrough of a complete Digital Marketing Strategy Plan, customized for small business owners and entrepreneurs. Using the planning template, we’ll show you how to align your arketing actions with your business goals.Participants will learn how to: ?? Define clear marketing objectives that support business growth ?? Set SMART goals and choose […]

Registration Policies: Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. We ask that the seminar fee be paid prior to the event to guarantee your space. You may send a check payable to 'PennWest University' to the following address: Attention: PennWest University - Clarion SBDC Training […]