Events

Shop Small Saturday is just the beginning—what happens after the event can make the difference between a one-time shopper and a lifelong customer. This webinar is designed to help small business owners turn the momentum of a busy shopping day into lasting relationships and repeat sales. In this session, you’ll discover how to: Capture valuable customer contacts […]

Topics that will be covered:Overview of the cybersecurity & fraud landscapeTraining your employees as your first line of defense to protect against social engineering tactics such as phishing, vishing & SMiShingSetting up adequate internal process controls to protect against the next level of attacks with AI & deep fakesAdopting cybersecurity best practices and having a […]

New to digital marketing or looking for a refresh? This session covers the foundations of eMarketing and how small businesses can use online tools to attract and retain customers.You’ll learn: • What eMarketing really means for small businesses • How websites, email, and social media work together • Simple steps you can start using right […]

Struggling with what to post or say online? This session focuses on content marketing—creating messages that connect, inform, and build trust with your audience.You’ll learn:• What content marketing is (and what it isn’t) • How to create content that supports your business goals • Easy ideas you can reuse across platforms #tribe-events div, ul li […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

Are you prepared for the FIFA games in 2026? Wondering what strategies you might employ to leverage the opportunity? This workshop will cover some of the basics of the World Cup games happening in June and July of 2026. We’ll discuss the types of opportunities you might expect and simple strategies for raising the visibility […]

This is a webinar event.This workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2025 goals. For beginners to intermediate-level campaign managers and media planners.We’ll cover:Online Marketing ChannelsWhen to use one channel over anotherCreating an offer/landing pageBuilding CampaignsOptimizing for SuccessTracking Performance When you leave this training session, […]

Email is still one of the most effective marketing tools for small businesses.This session shows you how to use email marketing to stay connected with customers and drive action.You’ll learn: • What makes an email effective • How often to send emails • Simple tips to improve open and click rates #tribe-events div, ul li […]

Not sure which platforms matter or what to post? This session breaks down social media marketing into manageable steps you can actually maintain.You’ll learn: • How to choose the right platforms for your business • What types of posts work best • How to stay consistent without burnout Registration Policies: Registration and Fees: Payment of […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

Whether you're a budding entrepreneur, a seasoned professional, or simply curious about the world of marketing, this session is tailored to provide you with essential insights. From understanding target audiences to crafting compelling messages, we'll explore key concepts that form the backbone of successful marketing strategies. Discover practical tips, industry trends, and actionable techniques to […]

Learn about free tools, platforms, and strategies to boost your visibility online. From building your brand voice to leveraging social media, email, and content marketing, you’ll discover no-cost ways to promote your business and connect with your ideal audience. Plus, learn how to create buzz around your business before, during, and after local events!Presenter: Gab […]

This is an in-person workshopIncrease Profitability by Knowing your CustomerSuccessful companies know how to identify, interact with and engage their customers. Mapping the customer journey and creating buyer personas are crucial for businesses as they provide a deep understanding of customer behavior and preferences, enabling targeted and effective strategies. This leads to improved customer experience, increased engagement, and […]

One of the most common challenges small business owners face is trying to market to everyone. While that may feel like the safest approach, it often leads to unclear messaging, wasted time, and marketing that doesn’t produce results.Your target market is the specific group of people most likely to need, want, and buy what you […]

This is an in-person and live stream workshop.Maximize Impact, Minimize Spend: The Playbook for Lean Budget MarketingIn an unpredictable economy–where tariffs, shifting consumer behavior, and cost pressure are top of mind—how can small businesses and early-stage companies continue to market effectively without overspending?Join RJ Huebert, Managing Principal at HBT Digital Consulting, and Geena Greguric, Strategic […]

This is an in-person and live stream workshop.Maximize Impact, Minimize Spend: The Playbook for Lean Budget MarketingIn an unpredictable economy–where tariffs, shifting consumer behavior, and cost pressure are top of mind—how can small businesses and early-stage companies continue to market effectively without overspending?Join RJ Huebert, Managing Principal at HBT Digital Consulting, and Geena Greguric, Strategic […]

The world of digital marketing is everchanging, so join us as we break down the essential building blocks of successful digital marketing. Whether you're a small business owner, entrepreneur, or want to grow your marketing strategies, this session will equip you with the tools and strategies to elevate your online presence.What We'll DiscussThe importance of […]

This is a webinar workshop.Get Your Website Reviewed!     Having a strong online presence is a must for businesses these days. But what makes a good website? What are some things that visitors would like to see on your website?In this session, webdesign experts will look at each participants' website and help them improve their […]

The world of digital marketing is everchanging, so join us as we break down the essential building blocks of successful digital marketing. Whether you're a small business owner, entrepreneur, or want to grow your marketing strategies, this session will equip you with the tools and strategies to elevate your online presence.What We'll DiscussThe importance of […]

This is an in-person and online workshopAre your online ads unpredictable, inconsistent, or just not delivering the results you expected? You’re not alone—and the good news is, it doesn’t have to stay that way.Join us for a live, high-impact workshop designed to help you create consistent, profitable lead flow using simple, proven systems. If you’re […]

This is an in-person and online workshopDigital Marketing Basics for the Small Business Owner is a practical, beginner-friendly workshop designed to help entrepreneurs confidently navigate today’s digital landscape. Participants will learn how to build a strong online foundation starting with a Google Business Profile, professional website, and search engine optimization to increase visibility and credibility. […]

The world of digital marketing is everchanging, so join us as we break down the essential building blocks of successful digital marketing. Whether you're a small business owner, entrepreneur, or want to grow your marketing strategies, this session will equip you with the tools and strategies to elevate your online presence.What We'll DiscussThe importance of […]

This is a hybrid event.Are you preparing your business for growth opportunities ahead of the FIFA World Cup - or just a busy summer season? Join us for an essential conversation about accessing working capital with experts who understand the Philadelphia small business landscape.This interactive workshop brings together three experienced local small business lenders and […]

Many small businesses are active on social media but struggle to turn their content into real leads and sales. In this interactive 75-minute webinar, you’ll learn how to build a clear, sales-focused social media marketing strategy that actually converts.This is not a theory session. By the end of the webinar, you will have created a […]