Many small businesses are active on social media but struggle to turn their content into real leads and sales. In this interactive 75-minute webinar, you’ll learn how to build a clear, sales-focused social media marketing strategy that actually converts.

This is not a theory session. By the end of the webinar, you will have created a practical, written plan you can immediately use in your business.

During the session, we will guide you through a step-by-step process to:

• Clarify your customer message using the StoryBrand framework
• Establish an authority positioning statement
• Identify 3–5 core content pillars for consistent messaging
• Build a simple weekly posting structure
• Design a lead generation mechanism that attracts ideal customers
• Map a clear conversion pathway from content to sale
• Develop a 30-day execution roadmap you can start implementing immediately

Throughout the webinar, participants will complete guided exercises and fill-in-the-blank planning tools designed to help turn strategy into action.

If you want your social media efforts to move beyond posting and start generating measurable business results, this webinar will provide the framework and tools to make it happen