A no-cost, hands-on marketing workshop for small business owners and entrepreneurs ready to build smarter strategies, show up with confidence, and grow their impact in diverse markets.

What you’ll walk away with: 

• A framework for building a practical, budget-conscious marketing plan
• Strategies for positioning yourself as the trusted face of your brand
• Cultural insights for connecting authentically with diverse audiences
• Real-world tactics from business leaders across industries
• Peer connections and an open Q&A with our panel

Session 1: Marketing plan foundations 

Core components of a practical marketing plan, budget-conscious strategies for small businesses, and aligning your marketing with your business goals

Session 2: Marketing yourself & building public trust

Personal branding for business leaders— visibility as credibility, building community trust over time, and positioning yourself as the face of your brand

Panel Discussion: “Marketing that works in the real world” 

Hear how marketing elevated panelists’ organizations, navigating cultural nuance in messaging and outreach, digital vs. traditional channels, low-cost, high-impact tactics, lessons learned + audience Q&A

Partners: 

Pittsburgh Metropolitan Area Hispanic Chamber of Commerce (PMAHCC), University of Pittsburgh Small Business Development Center (SBDC), Hosanna House (Tuskegee Airmen Museum), Higher Images, Association of Latino Professionals for America (ALPFA), Mercearia.