Data doesn’t have to be complicated. This webinar breaks down digital marketing data into plain language and shows you how to use it to make informed decisions for your business.

Whether you’re tracking website traffic, social media engagement, email performance, or online advertising, it can be difficult to know which metrics matter and which ones are simply noise. In this session, you’ll learn how to identify key performance indicators (KPIs) that align with your business goals, understand what your data is telling you, and determine whether your marketing efforts are delivering results.

We’ll explore common analytics tools, review real-world examples, and discuss practical ways to turn insights into action. By the end of the session, you’ll have a clearer understanding of your marketing performance and a simple framework for using data to guide future marketing decisions with confidence.

About the speaker: 

Katie Lipko is a Marketing and Communications Specialist with the Invent Penn State marketing team. In her role, she supports strategic marketing and communications efforts that elevate entrepreneurship and innovation initiatives across Penn State.

Katie earned her undergraduate degree in journalism and public relations/advertising from Duquesne University in Pittsburgh and is currently in the final semester of her master’s in strategic communications at Penn State.

She is a proud cat mom, an avid reader, and loves to spend time outdoors. 

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