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The 2026 Lead Generation Playbook: From First Click to Closed Client

September 24 @ 11:00 am - 12:00 pm

Free

Join us for an in-depth session on the new fundamentals of lead generation in 2026 — what’s changed, what still works, and what you must get right to turn every click into a paying client.

You’ll learn how to:

  • Get ready for holiday promotions
  • Lay the right foundation — Set up pixels, conversion actions, and tracking so you know exactly what’s driving results.
  • Craft an irresistible offer that stands out in competitive markets and attracts qualified leads who are ready to buy.
  • Target and attract your ideal audience on Google, Meta, and LinkedIn using proven frameworks that cut through ad fatigue.
  • Build high-performing campaigns that balance creativity with data — the perfect mix for consistent ROI.
  • Nurture and close more deals through smart automation, personalized follow-ups, and full-funnel strategies that turn leads into long-term clients.

Whether you’re managing ads, building funnels, or running an agency, this playbook gives you the clarity, systems, and tactics to scale in 2026.

Who it’s for: Marketers and growth-focused service businesses ready to systemize their lead generation and sales processes.

Speaker: RJ Huebert, Managing Principal at HBT Digital Consulting

 

 

Venue

Virtual

Organizer

Gannon SBDC
Email:
gannonsbdc@gannon.edu
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