This session provides a guided walkthrough of a complete Digital Marketing Strategy Plan, customized for small business owners and entrepreneurs. Using the planning template, we’ll show you how to align your arketing actions with your business goals.

Participants will learn how to:

?? Define clear marketing objectives that support business growth
?? Set SMART goals and choose success metrics that matter
?? Identify and segment your audience using personas
?? Analyze your competition and conduct a SWOT review
?? Choose digital channels (social media, email, web, SEO) that fit your resources
?? Develop strategies across four pillars:
  • Market Awareness
  • Demand Generation
  • Sales Enablement
  • Brand Loyalty
?? Integrate marketing technology and tools (CRM, email, CMS, automation)
?? Measure and report using dashboards and key performance indicators (KPIs)

By the end of this webinar, you’ll have a practical understanding of how to build, improve, or refine your digital marketing plan with tools that are scalable for any stage of business.

Whether you’re a startup or scaling up, this session equips you to take your next step with confidence.