
Government Marketing Strategies – Research and Creating Government Marketing Plan
April 17 @ 10:00 am - 11:00 am
Free
The Federal Government is the largest purchaser of goods and services in the world. Interested in learning how to research and create a marketing strategy
to pursue federal government contracts?
- Historical and Forecast Data Searches: FPDS (Federal Procurement Data Systems), USAspending.Gov, FBF.gov and other GSA Tools, SAM.gov
- Identifying your Government Marketing Network: Target Federal Agencies and Potential
- Private Sector Partners for subcontracting
- Creating Government Marketing Action Steps
Presenter: Natasa Borcanin
Natasa Borcanin possesses 25 years combined experience in Government Contracting, small business ownership, international development, human resource management and retail real estate leasing and management. It is exactly this mix of experience that makes Natasa effective in her current role as a Business Opportunity specialist with SBA at the Eastern Pennsylvania District Office. Borcanin formerly worked as a Program Manager of a DOD OSBP-funded APEX Accelerator (PTAC) program assisting small business navigate government market. Natasa also has years of consulting experience with United States Agency for International Development (USAID) projects in numerous developing countries building and training teams offering economic and social assistance implementing sustainable initiatives that improved living conditions to many communities. Borcanin holds a Master’s degree from University of Pennsylvania and a Bachelor’s from Millersville University.