Understanding your market is critical to building a successful business plan. In this practical webinar, the SBDC will guide you through the essential steps of conducting effective market research — from identifying your target audience to analyzing your competition.

You’ll learn how to:

•         Define your ideal customer and market segment
•         Find reliable data on industry trends and customer behavior
•         Analyze competitors and identify your unique value
•         Use research findings to strengthen your business plan and make informed decisions

• Define your TAM (Total Addressable Market), SAM (Serviceable Addressable Market or Serviceable Available Market) and SOM (Serviceable Obtainable Market)

This session is perfect for entrepreneurs in the planning stages or anyone looking to validate and refine their business idea with real data.

Who Should Attend:

•         Startups and aspiring entrepreneurs
•         Business owners preparing a new plan or seeking funding
•         Anyone who wants to make data-driven decisions