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Marketing 101: A Step-by-Step Guide to Creating a Marketing Plan (Webinar)

May 14 @ 12:00 pm - 1:00 pm

Marketing 101: A Step-by-Step Guide to Creating a Marketing Plan

A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn’t have to be complicated in order to work.

This webinar will cover the basic components of a marketing plan that should be the basis for your marketing activities. You will walk away with answers to questions such as:

  • Why should I create a marketing plan?

  • What should my marketing plan include?

  • What are the benefits of having a marketing plan?

  • How can AI help take the guesswork out of creating a marketing plan?

Attendees will also receive an example marketing plan at the conclusion of the session.

“A Step-by-Step Guide to Creating a Marketing Plan” is one-half of a two-part Marketing 101 series. Register for part two, “How to Find and Attract Your Ideal Customer to Grow Your Business”, here: https://pasbdc.ecenterdirect.com/events/32469

Venue

Webinar
United States

Organizer

The University of Scranton SBDC
Phone:
(570) 941-7588
Email:
sbdc@scranton.edu
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