“The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells itself.” – Peter F. Drucker

Although the goal is to sell your product to everyone, or as many people as possible, the target market should be a specially defined group/population that is more likely to purchase your product or service.

This session will help you define your target market, understand the difference between target market and audience, and will outline steps to achieving these goals. We will discuss the importance of:

• Conducting research

• Creating and distributing marketing materials

• Knowing your product

• Analyzing the competition

• Social media’s role in attracting the right customers

• How AI can help you take the guesswork out of it

• And more

“What is a Target Market and How to Determine Yours” is the second in a two-part Marketing 101 series. Register for part one, “Marketing 101: A Step-by-Step Guide to Creating a Marketing Plan”, here: https://pasbdc.ecenterdirect.com/events/32468