A compelling online presence can help small business owners build their brand, expand their reach, connect with their target audience, and effectively promote their products or services. In this two-part, hands-on workshop, small business owners will learn cost-effective strategies for establishing an online presence that attracts customers and generates sales. 

In the 1-hour virtual training session, instructors will share:

• An overview of online touchpoints (Google My Business, a business website, and social media platforms such as Facebook, Instagram, TikTok, Pinterest, LinkedIn, and YouTube), including the benefits and target audience for each
• How to select the right platform for their goals and audience
• Best practices for creating consistent, optimized profiles across multiple platforms
• Tips for virtual brand building and audience engagement   
• How to use platforms to collect valuable data and insights on customer behavior and preferences that can inform future marketing strategies 

This is the second session in our 10-part Blueprint marketing series, which is designed to guide entrepreneurs through the process of successfully marketing a small business. Training sessions will be offered as a pre-recording with the opportunity to ask live questions throughout with a Penn State SBDC business consultant.