This is an in-person and live stream workshop.

Maximize Impact, Minimize Spend: The Playbook for Lean Budget Marketing

In an unpredictable economy–where tariffs, shifting consumer behavior, and cost pressure are top of mind—how can small businesses and early-stage companies continue to market effectively without overspending?

Join RJ Huebert, Managing Principal at HBT Digital Consulting, and Geena Greguric, Strategic Marketing Advisor, to dive into positioning and paid strategies that maximize impact, even when resources are lean. In this session, learn how to:

• Frame your product or service as a must-have investment, not a nice-to-have expense
• Run high-efficiency ad campaigns that drive results without overspending
• Align messaging to resonate with financial decision-makers
• Prioritize marketing efforts that drive short- and long-term ROI

Whether you’re an early-stage startup or a growing small business, you’ll walk away with clear, actionable tactics to help your marketing punch above its weight.

Speaker: RJ Huebert, Managing Principal at HBT Digital Consulting
Geena Greguric, Strategic Marketing Advisor