One of the most common challenges small business owners face is trying to market to everyone. While that may feel like the safest approach, it often leads to unclear messaging, wasted time, and marketing that doesn’t produce results.

Your target market is the specific group of people most likely to need, want, and buy what you offer. When you clearly understand who they are, every business decision becomes easier—from pricing and promotions to your website, social media, and customer service.

In this session, we will break down what a target market really is and why it matters. You’ll learn how to move beyond broad descriptions like “everyone,” “small businesses,” or “adults,” and instead identify a focused audience you can speak to with confidence and clarity.

We’ll explore key characteristics of your ideal customer, including:

• Demographics (age, location, income, life stage)
• Behaviors and buying habits
• Needs, challenges, and motivations
• How and where they look for information

You’ll also learn the difference between a target market and a target audience, and how each plays a role in your marketing strategy.

By the end of the webinar, you’ll have a clearer picture of who you are trying to reach, why they are the right fit for your business, and how to tailor your messaging so it resonates and drives action.

Understanding your target market is the foundation of effective marketing—and this session will help you start building that foundation with purpose.