Marketing Basics for Entrepreneurs
WebinarWhether you're a budding entrepreneur, a seasoned professional, or simply curious about the world of marketing, this session is tailored to provide you with essential insights. From understanding target audiences to crafting compelling messages, we'll explore key concepts that form the backbone of successful marketing strategies. Discover practical tips, industry trends, and actionable techniques to […]
Brands That Rally: Make Meaning, Make Money
WebinarIf you’re done playing small and tired of blending in… this talk is for you!Most small businesses fail not because their offer is bad, but because their brand is vague, generic, and trying to hard to look good instead of standing for something real. This talk shows purpose-driven leaders how to swing big with the […]
Achieve Digital Advertising Success in 2025 (webinar)
WebinarThis is a webinar event.This workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2025 goals. For beginners to intermediate-level campaign managers and media planners.We’ll cover:Online Marketing ChannelsWhen to use one channel over anotherCreating an offer/landing pageBuilding CampaignsOptimizing for SuccessTracking Performance When you leave this training session, […]
Mapping your Customer Journey and Creating Buyer Personas (in-person)
Duquesne University Small Business Development Center 600 Forbes Ave Rockwell Hall - Room 101, Pittsburgh, PAThis is an in-person workshopIncrease Profitability by Knowing your CustomerSuccessful companies know how to identify, interact with and engage their customers. Mapping the customer journey and creating buyer personas are crucial for businesses as they provide a deep understanding of customer behavior and preferences, enabling targeted and effective strategies. This leads to improved customer experience, increased engagement, and […]
The Holiday Drop
WebinarThe holiday season is fast approaching—and for small businesses, it’s the most wonderful time of the year to boost sales, attract new customers, and strengthen relationships. The question is: are you truly ready?Join us for an engaging and interactive webinar, “Holiday Drop – Get Your Sales and Marketing Ready!”, and make sure your business is […]