Events

Whether you're a budding entrepreneur, a seasoned professional, or simply curious about the world of marketing, this session is tailored to provide you with essential insights. From understanding target audiences to crafting compelling messages, we'll explore key concepts that form the backbone of successful marketing strategies. Discover practical tips, industry trends, and actionable techniques to […]

Learn about free tools, platforms, and strategies to boost your visibility online. From building your brand voice to leveraging social media, email, and content marketing, you’ll discover no-cost ways to promote your business and connect with your ideal audience. Plus, learn how to create buzz around your business before, during, and after local events!Presenter: Gab […]

This is an in-person workshopIncrease Profitability by Knowing your CustomerSuccessful companies know how to identify, interact with and engage their customers. Mapping the customer journey and creating buyer personas are crucial for businesses as they provide a deep understanding of customer behavior and preferences, enabling targeted and effective strategies. This leads to improved customer experience, increased engagement, and […]

One of the most common challenges small business owners face is trying to market to everyone. While that may feel like the safest approach, it often leads to unclear messaging, wasted time, and marketing that doesn’t produce results.Your target market is the specific group of people most likely to need, want, and buy what you […]

This is an in-person and live stream workshop.Maximize Impact, Minimize Spend: The Playbook for Lean Budget MarketingIn an unpredictable economy–where tariffs, shifting consumer behavior, and cost pressure are top of mind—how can small businesses and early-stage companies continue to market effectively without overspending?Join RJ Huebert, Managing Principal at HBT Digital Consulting, and Geena Greguric, Strategic […]