Growing Your Business

Mezza Café - Lemoyne, PA

Building Your Brand Online

Every business needs to promote its products and services to attract customers. Selling online is no different. Fortunately, there are so many online tools to help reach a bigger audience and grow your customer base. And many of them are no or at low-cost!

Creating a thoughtful digital strategy is important. Knowing how to claim your Google Business Profile, use SEO to drive traffic and customers to your webpages, engage customers through email and social media, and learn about paid advertising options are all great opportunities to increase your visibility and your sales online. To stay on top of technology and trends in digital marketing, be sure to check out our eCommerce Training & Experts page for opportunities to learn the latest best practices.

Already selling online and looking to expand your opportunities for exposure? If you’re a PA retail shop with both an in-person and online store, consider joining CommonGoods – Pennsylvania’s online directory connecting PA small businesses with customers who want to support local businesses while shopping online.

Maximizing eCommerce Sales

Video

Experts from the University of Pittsburgh Small Business Development Center will discuss the ways to boost your sales and digital presence by using search engine optimization (SEO) and social media channels.

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