Minimalist Marketing: Doing More with Less
WebinarThis webinar explores the power of minimalism in marketing, demonstrating how a “less is more” approach can create clearer messaging, stronger brand identity, and better customer engagement. We’ll examine the benefits of minimalism, best practices, and how it compares to other marketing styles. Through real-world examples from brands like Black Diamond, The Ordinary, and Arcteryx, […]
Next Step to Starting a Business
555 Union Blvd Allentown, PAThis workshop is an extension of ‘First Step to Starting a Business’ and will cover more comprehensive topics for starting a business including, interest inventory, SWOT analysis, the business model canvas, and finance templates.The workshop will begin promptly at 1:00 P.M. This workshop will be offered via Zoom, and in person, at the PA CareerLink Lehigh® Valley […]
Second Step: Developing a Business Plan
WebinarMost financing options require a solid business plan. Learn all you need to know about operational and production planning, conducting market research and creating financial spreadsheets to attract funding for your business. Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee […]
Licensed to Sell: Session 3: Licensing
WebinarLicensed to Sell: RFP readiness training for vendors of University of Pittsburgh Licensed Apparel & Promotional Products.Join us for a 3-part virtual workshop series designed to prepare suppliers for the University’s upcoming Request for Proposal (RFP) process. Learn how to streamline purchasing, enhance brand compliance, and maximize business opportunities with the PantherExpress System.By participating, you […]
Small Business Capital Series Part 2: Funding Options
842 W Hamilton St Allentown, PAPart 2 of the Lehigh University SBDC Small Business Capital Series will cover small business funding options for business owners seeking to raise capital.Topics include: Commercial, SBA, state, and local loans, small business micro lending sources, equity investment, short term financing options, crowdfunding, peer to peer lending, and addiitonal sources of small business funding.This live […]
How to Know if Your Business Idea Will Really Work (Webinar)
WebinarYou have an idea for a new business but are wondering where to start. Is the idea worth pursuing? How can you tell if it is or isn’t? Maybe you don’t even have an idea, but know you want to start a business.This session will help you develop a strong business idea by walking you […]
Achieve Digital Advertising Success in 2025 (webinar)
WebinarThis is a webinar event.This workshop is for small business owners and marketing professionals who want to dominate online advertising and crush their 2025 goals. For beginners to intermediate-level campaign managers and media planners.We’ll cover:Online Marketing ChannelsWhen to use one channel over anotherCreating an offer/landing pageBuilding CampaignsOptimizing for SuccessTracking Performance When you leave this training session, […]
Introductions to HTS/Schedule B classification
WebinarLearn about HTS/Schedule B Classification with Mike Allocca, President of Allocca EnterprisesTopics Include:? Understanding the HTS/Schedule B classification system.? Learn what the GRI – General Rules of Interpretation are and how they are used on everyclassification.? Learn the difference between a Schedule B & HTS number.? Understand how to use the CROSS- Customs ruling on-line […]
The Legal Side of Business: Structure & Strategy
WebinarJoin the Gannon University SBDC and the Penn State Entrepreneur Assistance Clinic for an informative webinar on Thursday, April 24, from 12:00 – 1:00 PM. Attorneys Stephanie Wilusz and Brit Peterson will provide a comparison of business entity types, guide you through choosing the right structure for your venture, and explain the formation process. They’ll also highlight […]
Jeanne’s Best Online Practices: Facebook Basics and Beyond (Part 1)
WebinarMonthly on the last Thursday at Noon | Online Workshop SeriesJoin Jeanne Best for a monthly lunch-hour learning series designed to help you take your online presence to the next level. Each session will focus on a different aspect of digital marketing, from content creation to platform strategy — all tailored for small business owners, […]
“Building and Fine-Tuning Custom GPT Models for Your Business”
WebinarThis training will guide participants through the process of building and fine-tuning custom GPT models tailored to specific business needs. Attendees will learn how to leverage pre-trained models, collect relevant data, and fine-tune models. Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received […]
First Step: Starting A Small Business in Pennsylvania
WebinarThe First Step: How to Start and Finance Your Business This monthly seminar provides an overview on the steps to start a business along with an in-depth look at a business plan. Topics include business registrations, licenses, business structures, taxation, research tools, and what to expect in financing your business. Registration and Fees: Payment of […]
How to Start and Operate a Small Business
WebinarIf you are in the early stages of starting a small business, or if you have started up your business and realized you missed a few things - you have come to the right place.Join retired attorney Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and […]
Situational Leadership for Small Business Owners
WebinarEffective leadership in a small business isn’t one-size-fits-all. Each employee has different skills, experiences, and motivations, requiring you to adapt your leadership style to bring out their best.Join Professor Dr. Joseph Kuvshinikov, CPA, CFE, MBA, PhD for a hands-on webinar on Situational Leadership, designed specifically for small business owners. This session will focus on practical […]
Beyond Aesthetics: How Visual Branding Impacts Social Media Reach & SEO
WebinarIn today’s digital landscape, visuals play a pivotal role in shaping how a brand is perceived. In this insightful webinar, attendees will gain a deeper understanding of the importance of visuals in social media and websites and how they drive successful business outreach. The session will cover essential topics including the definition of visual branding, […]
Principles of Business Management for Small Business Owners – Day 2 (in-person and online)
WebinarJoin the Duquesne Small Business Development Center (SBDC) for a two-day interactive workshop designed to equip entrepreneurs and small business owners with fundamental business management skills. Gain insights from our Palumbo-Donahue School of Business graduate assistants and leave with actionable strategies to strengthen and grow your business. Day 1: Building a Strong Business Foundation (April 29 - 9 […]
Improving Your Sales by Better Managing Your Data (in-person and live-stream)
WebinarThis is an in-person workshop.If you’re a startup or small business owner, being able to effectively grow your sales and customers are essential to your success. But how can you be confident that you're using the best sales strategy for your specific business? For example, which email campaigns should you use to return the most profit? […]
QuickBooks Online Version (in-person)
WebinarThis is an in-person workshop. A laptop and QuickBook Online subscription are required. QuickBooks is one of the best solutions to small businesses' accounting needs. It is the most widely used small business accounting software. Quickbooks offers two versions: Desktop and Online. Online is a cloud-based monthly subscription service that allows you to access your data online. On the […]
Beyond Prompts: Practical Skills for ChatGPT
WebinarThis 60-minute masterclass is built for small business owners and solopreneurs who want to make ChatGPT a reliable, everyday business tool—not just a novelty. You’ll learn how to go beyond simple prompts and use ChatGPT to support real tasks like drafting marketing content, responding to customers, planning offers, analyzing uploaded documents (like invoices, proposals, or […]
AI Applications in Business: Unlock the Power of AI in Your Business
WebinarUnlock the Power of AI in Your BusinessJoin us for the kickoff of our 2025 Webinar Series as we explore real-world applications of Artificial Intelligence and how it's reshaping the way businesses operate, compete, and grow.What You'll Learn:-How businesses are using AI to boost productivity and innovation -Industry-specific use cases and success stories -Tools, technologies, and trends […]
First Step (Virtual)
WebinarAre you considering starting your own business but don’t know where to begin? This workshop will help aspiring entrepreneurs begin the process of successful business ownership, including evaluating business ideas, developing a business plan, and exploring financing options. Get ready to explore your business idea and assess your entrepreneurial readiness as well as identify your […]
Pitching Your Business Part 1: Creating Your Pitch
WebinarDo you feel comfortable talking about your business? Would you like to develop your "pitch"? Join this workshop to hone your idea and create your own Pitch Deck! This is a great first step to developing your business plan.Attendees will be able to:Describe their business idea and its market feasibilityRefine their pitch and become comfortable […]
Five Fundamentals: How to Successfully Start Your Business
WebinarNew Year, finally time to start that business! Wait... Where do you start? How do you know if your business will be successful? At the SBDC we see pre-venture clients who have this issue on a daily basis. The best way to navigate the process of starting a successful business is to work your idea within […]
SBA Lending Basics and Lender Match
WebinarUnlock the secrets of SBA Lending Basics and Lender Match in this comprehensive training event. Delve into key topics guided by valuable insights from the official SBA website:Understanding SBA Lending: Navigate the fundamentals of SBA loans, gaining insights into eligibility criteria and the application process.Lender Match Platform: Explore the innovative Lender Match tool and discover […]
Small Business Digital Strategy: Aligning your Website and Finances for Growth
WebinarIn this webinar, we’ll explore how to optimize your website to drive revenue growth and long-term business success. Learn how to budget strategically for development, maintenance, and marketing without stretching your resources. We'll also cover how to invest wisely in digital marketing with cost-effective strategies that yield measurable results. Additionally, we’ll delve into the key […]
